Biolage ColorLast Purple Shampoo for Blonde & Silver Hair, 33.8 fl oz — Neutralizes Brass, Conditioning Vegan Formula

Formulated with purple pigments plus a botanical blend of fig and orchid, this salon-grade shampoo refreshes cool undertones and helps hair look brighter between salon visits. The vegan, paraben-free formula cleanses while depositing violet pigments that counteract warm brassiness typical of lightened, blonde and gray hair. In addition to color-correcting benefits, the system is designed to smooth strands and reduce breakage compared with non-conditioning alternatives.

How does this shampoo neutralize brass and yellow tones?

Color-correcting relies on the color wheel: purple pigments cancel out excessive yellow and orange reflected in lightened hair. When applied and left to work for a few minutes, the shampoo deposits small amounts of violet pigment along the hair shaft, restoring cooler undertones without permanent color change.

• Contains concentrated purple pigments for targeted toning.
• Best used 3–5 minutes for maximum toning effect.
• Safe for regular use to maintain cool blonde or silver shades.

Will it dry out or damage my color-treated hair?

Unlike clarifying or non-conditioning toners, this formula combines pigment with conditioning agents to leave hair feeling softer and smoother. The blend of fig and orchid helps hydrate hair while strengthening the fiber to reduce snap and split ends, so color stays looking healthy between salon visits.

• Vegan and paraben-free formulation that conditions during toning.
• Reported to make hair up to 2.5x smoother with reduced breakage.
• Designed to be paired with ColorLast conditioner for optimal care.

How should I use it for consistent results?

Apply to wet hair, work into a rich lather, and leave on for 3–5 minutes according to desired toning intensity. Rinse thoroughly and follow with ColorLast conditioner to lock in moisture and maintain color vibrancy. Frequency depends on how quickly your tone shifts—many users find weekly use keeps brassiness under control.

• Apply to wet hair and massage evenly from roots to ends.
• Leave in 3–5 minutes; adjust time for lighter or stronger toning.
• Rinse fully and follow with ColorLast conditioner for best results.

Can everyone with color-treated hair use this shampoo?

This shampoo is formulated for lightened, blonde, highlighted, gray, and silver hair that tends to develop warm or brassy tones. It’s not intended to permanently alter darker shades; results vary based on hair porosity, previous color treatments, and frequency of use. Always test on a small section if you’re unsure how your hair will respond.

• Ideal for blondes, highlights, balayage, and gray/silver tones.
• Not a permanent dye—temporary pigment deposits rinse out over time.
• Perform a strand test if hair is heavily porous or previously color-treated.

Who is this for: Biolage ColorLast Purple Shampoo suits anyone with color-treated, lightened, or naturally gray hair looking to neutralize unwanted warmth between salon visits while maintaining softness and minimizing breakage. It’s a professional-grade, plant-powered option for users who want an easy at-home maintenance step to keep cool, luminous color without harsh sulfates or animal-derived ingredients.

Ingredients

AQUA / WATER / EAU, SODIUM LAURETH SULFATE, COCO-BETAINE, GLYCOL DISTEARATE, SODIUM CHLORIDE, COCAMIDE MIPA, SODIUM LAURYL SULFATE, AMODIMETHICONE, SODIUM BENZOATE, PARFUM / FRAGRANCE, SODIUM HYDROXIDE, CITRIC ACID, HEXYLENE GLYCOL, POLYQUATERNIUM-7, POLYQUATERNIUM-10, PEG-40 HYDROGENATED CASTOR OIL, SALICYLIC ACID, CI 60730 / EXT. VIOLET 2, CARBOMER, GLYCERIN, LIMONENE, TRIDECETH-6, HEXYL CINNAMAL, COUMARIN, BENZYL ALCOHOL, CETRIMONIUM CHLORIDE, LINALOOL, AMYL CINNAMAL, GLYCINE SOJA OIL / SOYBEAN OIL, TOCOPHEROL, SODIUM ACETATE, ORCHIS MASCULA EXTRACT, ISOPROPYL ALCOHOL, FICUS CARICA FRUIT/LEAF EXTRACT - FIG FRUIT/LEAF EXTRACT, PHENOXYETHANOL, XANTHAN GUM, POTASSIUM SORBATE