AVON Anew Platinum Day Lifting Cream — daytime moisturizer for mature skin, lightweight lifting & smoothing (50 ml)

AVON Anew Platinum Day Lifting Cream is a daytime facial moisturizer formulated to hydrate and visibly lift mature skin while providing a smooth, refined finish under makeup.

This lightweight day cream from AVON’s Anew Platinum line targets loss of firmness and uneven texture commonly experienced by mature skin. It blends moisturizing emollients, skin-smoothing ingredients, and skin-supporting actives into a non-greasy formula intended for daily use after cleansing and serum. The product aims to improve the appearance of sagging, fine lines and overall radiance when used consistently as part of a morning routine.

How does AVON Anew Platinum Day Lifting Cream support firmer-looking skin?

The formula combines nourishing humectants and firming-focused ingredients to give skin a lifted appearance. It helps plump surface texture for a more defined facial contour and smoother feel.

• Hydrating agents help replenish surface moisture and reduce the look of fine lines.
• Skin-conditioning components create a firmer-feeling, more elastic texture.
• Non-greasy finish allows layering under sunscreen and makeup without pilling.

Will this cream work well under foundation and throughout the day?

Yes—Anew Platinum Day Lifting Cream is designed as a daytime moisturizer that delivers a smooth base for makeup. Its lightweight, quick-absorbing texture minimizes shine while helping makeup adhere and last longer.

• Fast-absorbing formula reduces surface oiliness and keeps foundation even.
• Matte-to-satin finish helps control midday shine without drying the skin.
• Layerable with sunscreen and primers for customizable morning routines.

How should I include this day cream in my skincare routine?

Apply Anew Platinum Day Lifting Cream each morning after cleansing and any serums. Use gentle upward motions to spread the cream across face and neck, and allow a minute before applying makeup or sunscreen.

• Step 1: Cleanse to remove impurities and prep skin for absorption.
• Step 2: Apply targeted serums for concerns like hyperpigmentation or dehydration.
• Step 3: Smooth on the day lifting cream, then follow with SPF for daytime protection.

What visible benefits should I expect with regular use?

With consistent daily application, this cream aims to improve skin texture and the look of firmness over time. Users often notice a softer surface, reduced appearance of fine lines, and a more refined complexion that supports a lifted look.

• Smoother skin surface and reduced roughness.
• Improved resilience and visibly firmer contours.
• Enhanced base for makeup and an overall more luminous look.

Who is this for: AVON Anew Platinum Day Lifting Cream is formulated for mature skin types seeking a daytime moisturizer that targets loss of firmness, surface texture and fine lines while providing a comfortable base for makeup. It suits those who want a non-greasy, easily layered product to include in a daily anti-aging regimen. As with any skincare product, patch test first if you have sensitive skin or specific concerns, and pair it with daytime SPF for comprehensive skin care benefits.