Aveda Purifying Gel Cleanser for Normal to Oily Skin, 16.9 fl oz — Lavender & Vitamin E, 97% Naturally Derived

Aveda Botanical Kinetics Purifying Gel Cleanser is a gentle foaming gel that removes excess oil, dissolves makeup, and helps keep normal to oily skin feeling balanced.

Designed for twice-daily use, this 16.9 fl oz cleanser combines plant-derived surfactants from coconut and babassu with lavender and vitamin E to cleanse without stripping. The formula is 97% naturally derived* and intended to lift surface dirt, sebum, and light makeup while leaving skin prepped for the rest of your Botanical Kinetics routine. It’s dermatologist tested and created to integrate with Aveda’s broader line of exfoliants, serums, and moisturizers.

How does this gel cleanser manage oil without overdrying?

The cleanser uses mild, coconut- and babassu-derived surfactants that dissolve oil and impurities while maintaining the skin's natural moisture barrier. Lavender and vitamin E provide soothing and antioxidant support, helping skin feel calm after rinsing.

• Mild foaming action lifts sebum and surface dirt.
• Plant-derived surfactants cleanse without harsh stripping.
• Lavender soothes; vitamin E supports skin resilience.

Will this remove makeup and sunscreen effectively?

This purifying gel is formulated to dissolve light makeup, daily sunscreen, and everyday impurities; heavier or waterproof cosmetics may need a dedicated makeup remover or double-cleanse. Rinse thoroughly and follow with your preferred Botanical Kinetics treatment for best results.

• Effective on light-to-medium makeup and daily SPF residues.
• Pairs well with oil cleansers for a double-cleanse routine.
• Rinses clean to avoid leftover film that can clog pores.

How should I use this cleanser in my skincare routine?

Use a small amount on damp face and throat, massage gently to create a light foam, then rinse with warm water and pat dry. Use both morning and evening, then continue with your Botanical Kinetics exfoliant, serum, or moisturizer depending on your skin’s needs.

• Apply AM and PM to damp skin; avoid contact with eyes.
• Follow with toner/serum/moisturizer from the Botanical Kinetics line.
• Adjust amount based on season and skin response.

What safety and sustainability credentials does Aveda provide?

Aveda is certified B Corp, 100% vegan, and Leaping Bunny approved, reflecting commitments to ingredient transparency and cruelty-free practices. The formula’s 97% naturally derived* designation refers to its plant- and mineral-based components; packaging and sourcing practices align with Aveda’s broader sustainability initiatives.

• 97% naturally derived* ingredients with plant-based surfactants.
• Vegan, cruelty-free, and certified B Corporation standards.
• Dermatologist tested for use on normal to oily skin types.

Who is this for: Aveda Botanical Kinetics Purifying Gel Cleanser suits people with normal to oily skin seeking a reliable, plant-forward daily face wash. It’s ideal if you want a cleanser that removes everyday oil and light makeup without overdrying, appreciate vegan and cruelty-free credentials, and plan to use targeted treatments (exfoliants, serums, moisturizers) afterward. Avoid if you need a heavy makeup remover or if your skin is persistently dry and reactive—consider a gentler cream or balm cleaner instead.

Ingredients

Ingredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Glycerin, Babassuamidopropyl Betaine, Sodium Chloride, Caffeine, Helianthus Annuus (sunflower) Seed Oil, Tocopherol, Guar Hydroxypropyltrimonium Chloride, Xanthan Gum, Citric Acid, Fragrance (parfum), Geraniol, Linalool, Citronellol, Eugenol, Limonene, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol ILN42887 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.