Aveda Botanical Repair Strengthening Shampoo 6.7 fl oz — Silicone-Free, Bond-Building Cleanser for Damaged Hair

Aveda Botanical Repair Strengthening Shampoo is a silicone-free, bond-building cleanser that gently removes build-up while helping strengthen and repair damaged hair.

This 6.7 fl oz formula relies on plant-powered ingredients (94% naturally derived*) and Aveda’s Pure-Fume aroma to deliver a luxurious lather that cleans hair and scalp without silicones, parabens, or SLS/SLES. Designed as the first step in the Botanical Repair system, this shampoo is crafted to fortify hair structure over time and lift away excess sebum, product residue, and pollution that can weigh hair down.

How does this shampoo help hair feel stronger?

The formula supports hair resilience by targeting internal bonds and the hair cuticle through a blend of strengthening ingredients that complement Aveda’s Botanical Repair system. While shampooing, it gently cleanses so strands are primed for the subsequent conditioner and treatments to deliver full repair benefits.

• Bond-building technology designed to reinforce weakened areas of the cortex
• Removes grime and buildup that can cause breakage and dullness
• Silicone-free cleansing leaves hair light and more responsive to conditioning

Will this work on color-treated or chemically processed hair?

Yes — the shampoo is formulated to be safe for color-treated and chemically processed hair. Its gentle surfactants and omission of harsh sulfates help preserve color while cleansing and preparing hair for repair steps.

• Free from animal-derived ingredients, silicones, and mineral oil
• Does not contain SLS/SLES, parabens, phthalates, or synthetic fragrances
• Safe to pair with other salon services and color maintenance routines

What does it smell like and why does that matter?

The shampoo features Aveda’s Pure-Fume aroma, an organic blend highlighting ylang-ylang, rose, and marjoram. The botanical scent provides a pleasant sensory experience that enhances the ritual of haircare without synthetic fragrance ingredients.

• Certified organic floral and plant essences for a natural aroma
• Light, spa-like fragrance that complements salon use
• Free of synthetic fragrance to reduce irritant risk for sensitive users

How should I use it to get the best results?

Use this shampoo as the first step in the Botanical Repair routine: apply to wet hair, massage into scalp and lengths, then rinse. Follow with Aveda Botanical Repair Strengthening Conditioner to maximize bond-building and strength improvements.

• Apply a small amount to wet hair, lather, and focus on scalp cleansing
• Rinse thoroughly and repeat sparingly if needed for heavy buildup
• Follow with the matching conditioner to build the full repair effect**

Who is this for: Aveda Botanical Repair Strengthening Shampoo is aimed at anyone seeking a gentler, plant-forward shampoo that targets weakened, damaged, or over-processed hair. It suits all hair types and textures, including color-treated and chemically processed hair, and appeals to shoppers who prioritize naturally derived ingredients and formulas free from silicones, synthetic fragrances, and common harsh additives.

*Per ISO 16128 standard: from plants, non-petroleum minerals and/or water. **When used with Botanical Repair Strengthening Conditioner.

Ingredients

Ingredients: Water Aqua Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Sodium Lauryl Sulfoacetate, Propanediol, Babassuamidopropyl Betaine, Sodium Chloride, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Persea Gratissima (avocado) Oil, Plukenetia Volubilis (sacha Inchi) Seed Oil, Camellia Oleifera Seed Oil, Octyldodecyl Citrate Crosspolymer, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Acrylates Copolymer, Glycol Distearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Glycol Stearate, Fragrance (parfum), Linalool, Eugenol, Geraniol, Benzyl Salicylate, Citronellol, Hydroxycitronellal, Citral, Benzyl Benzoate, Limonene, Sodium Hydroxide, Tartaric Acid, Citric Acid, Sodium Phytate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol ILN51012 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.