Aveda Botanical Repair Purple Toning Shampoo for Blonde & Silver Hair — 6.7 fl oz, Anti-Brass + Bond-Building

Aveda Botanical Repair Purple Toning Shampoo is a violet-rich, 96% naturally derived formula that brightens blonde, silver, and grey hair while strengthening fragile strands and neutralizing brassy tones.

This purple toning shampoo uses plant-derived bond-building technology to both tone and fortify lightened hair without silicones or harsh sulfates. Violet pigments counteract yellow and orange undertones on contact, while conditioning botanicals help repair weakened fiber for smoother, healthier-looking hair over time. The scent is Aveda’s Pure-Fume aroma, featuring organic floral and plant essences rather than synthetic fragrance.

How quickly will I see a reduction in brassy or yellow tones?

You can notice visible toning right after one wash because violet pigments neutralize warm undertones on contact. Continued use progressively refines tone, and many users switch to less frequent toning once their desired shade is maintained.

• Neutralizes unwanted yellow/brassy tones by up to 5X after one use (vs. non-toning shampoo).
• Violet-rich pigments deposit gentle color with every wash for progressive toning.
• Use each wash day until desired tone; then reduce to weekly or as needed.

Will this shampoo repair or strengthen damaged blonde hair?

Yes — the formula contains plant-derived bond-building actives designed to strengthen fragile, lightened hair from the inside out. These ingredients help rebuild and reinforce weakened fiber, improving combability and reducing breakage over time without weighing hair down.

• Plant-based bond-building technology targets weakened areas of the hair shaft.
• Formulated to repair and strengthen rather than mask damage temporarily.
• Silicone-free finish keeps strands touchable and natural-looking.

Is this product gentle enough for all blonde and silver hair types?

Formulated for blonde, lightened, silver, and grey hair across all textures, the shampoo cleanses without stripping natural moisture. It’s free from drying alcohol, sulfates, silicones, and common irritants, making it a safer option for color-treated and delicate hair.

• 96% naturally derived ingredients per ISO 16128 standards.
• Free from silicones, SLS/SLES, drying alcohol, parabens, and synthetic fragrance.
• Suitable for fine to coarser textures and varying degrees of lightening.

How should I use Aveda Botanical Repair Purple Toning Shampoo for best results?

Apply to wet hair, massage to lather, leave on for 1–3 minutes depending on how much toning you want, then rinse thoroughly. Results vary by starting color and porosity; use every wash to tone quickly, then taper frequency to maintain shade.

• Massage into wet hair and allow 1–3 minutes of processing time.
• Rinse thoroughly and follow with conditioner or treatment if needed.
• Adjust leave time and frequency based on hair porosity and desired tone.

Who is this for? This shampoo is designed for anyone with blonde, lightened, silver, or grey hair who wants to reduce brassiness while improving strand resilience. It’s a good fit if you prefer plant-forward formulations, avoid silicones and synthetic fragrances, and want a toning product that also addresses weakened, color-treated hair.

Ingredients

Ingredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Glycerin, Babassuamidopropyl Betaine, Decyl Glucoside, Glycol Stearate, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2 (ci 60730), Citric Acid, Tartaric Acid, Ammonium Sulfate, Sodium Chloride, Fragrance (parfum), Limonene, Linalool, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Hydroxycitronellal, Sodium Citrate, Sodium Phytate, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzoic Acid ILN53626 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.