Aveda Botanical Kinetics Purifying Gel Cleanser for Normal to Oily Skin, Lavender & Vitamin E, 5 oz — Lightweight, 97% Naturally D

Aveda Botanical Kinetics Purifying Gel Cleanser is a gentle foaming gel cleanser formulated to remove excess oil and surface impurities from normal to oily skin while supporting a balanced feel.

This lightweight gel wash uses plant-derived surfactants and soothing botanicals to cleanse without leaving skin stripped. Blended with lavender and vitamin E, the formula foams to dissolve makeup, sunscreen and environmental buildup, then rinses clean. It is crafted to exclude common irritants such as synthetic fragrance, silicones, sulfates (SLS/SLES), parabens and petrolatum, and is 97% naturally derived*.

How does this cleanser remove oil without overdrying?

The cleanser relies on coconut- and babassu-derived surfactants that lift oil and debris while maintaining the skin’s natural moisture balance. Its gel texture foams into a light lather that cleans without leaving tightness or residue.

• Gentle plant-based surfactants dissolve makeup and sebum.
• Gel formula rinses clean, reducing the need for heavy toners.
• Balanced foaming action suitable for twice-daily use.

What key ingredients are included and why do they matter?

Lavender provides calming botanical aromatics and contributes to a pleasant cleansing experience, while vitamin E acts as a mild antioxidant-supporting ingredient in the rinse-off formula. The overall ingredient selection emphasizes plant-derived materials and avoids animal-derived ingredients and several common synthetic additives.

• Lavender: soothes and adds a subtle botanical scent.
• Vitamin E: supports the formula’s skin-conditioning feel.
• Coconut and babassu-derived surfactants: effective, biodegradable cleansers.

How should I use this in my daily skincare routine?

Use morning and night as the cleansing step before treatments and moisturizers. Apply a small amount to damp face and throat, massage gently to create a light foam, then rinse with warm water and pat dry.

• AM: removes nighttime products and daytime oils before serums and SPF.
• PM: dissolves makeup and daytime buildup prior to treatment products.
• Follow with Botanical Kinetics exfoliants, serums, and moisturizers for a full routine.

Is this product aligned with environmental and ethical values?

Aveda markets this cleanser as 97% naturally derived and free from many synthetic ingredients; the brand is also known for vegan formulations and animal-testing certifications. Packaging and certifications reflect the brand’s broader commitments, though specifics can vary by region and product batch.

• Formulated without SLS/SLES, parabens, phthalates, silicones, and synthetic fragrances.
• Aveda practices include vegan options and cruelty-free standards.
• Designed to fit into plant-forward, sustainability-minded skincare routines.

Who is this for: This gel cleanser is aimed at people with normal to oily skin who want a lightweight, plant-forward daily wash that removes oil and surface impurities without harsh sulfates or heavy residues. It’s a practical AM/PM choice for anyone building a Botanical Kinetics routine or seeking a reliable, rinse-off cleanser that pairs well with serums, moisturizers and daytime SPF.

Ingredients

Ingredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Glycerin, Babassuamidopropyl Betaine, Sodium Chloride, Caffeine, Helianthus Annuus (sunflower) Seed Oil, Tocopherol, Guar Hydroxypropyltrimonium Chloride, Xanthan Gum, Citric Acid, Fragrance (parfum), Geraniol, Linalool, Citronellol, Eugenol, Limonene, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol ILN42887 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.