Aveda Be Curly Advanced Intensive Curl Perfecting Masque — 0.85 fl oz, deep conditioning for curly, coily & wavy hair, frizz contr

Aveda Be Curly Advanced Intensive Curl Perfecting Masque is a silicone-free deep conditioning treatment designed to smooth, define, and add shine to curly, coily, and wavy hair while helping resist frizz in humid conditions.

This concentrated masque was developed with texture specialists to target the unique needs of natural curl patterns. Formulated without silicones or common irritants and made from 97% naturally derived ingredients, it uses plant-based peptides and kokum seed butter to improve slip for easier detangling, strengthen strands, and enhance surface smoothness. The scent is a bright Pure-Fume blend featuring organic lemon, bergamot, and orange essential oils.

How quickly will I notice smoother, more defined curls?

Many users see immediate improvement in detangling and surface smoothness after one treatment. The masque works as an intensive step you add after shampooing to recondition hair where it's most fragile.

• Use on damp, shampooed hair for best absorption.
• Leave on 2–5 minutes for a quick boost; extend time for deeper conditioning.
• Rinse thoroughly to reveal clearer curl definition and reduced frizz.

What ingredients help reduce breakage and add shine?

The formula combines a plant-derived peptide to support hair strength with kokum seed butter that increases slip and smooths cuticles. These components work together to make combing easier and to enhance reflectivity without silicones.

• Plant peptide derived from protein for reinforcement at the fiber level.
• Kokum seed butter for conditioning, softness, and improved slip.
• 97% naturally derived base that avoids mineral oil, parabens, and sulfates.

Is this masque suitable for all curl types and fine hair?

Be Curly Advanced is formulated for a broad range of textures—wavy, curly, and coily—and can be used by anyone seeking frizz control and definition. Those with very fine strands should use sparingly or rinse thoroughly to avoid weighing hair down.

• Works on loose waves up to tight coils for improved curl pattern clarity.
• Fine hair: apply mainly to mid-lengths and ends, avoid heavy application at the roots.
• Thicker hair: consider a longer leave-on time for deeper conditioning.

How do I incorporate the masque into my curl care routine?

Use the masque as a weekly intensive treatment or more often if hair is very dry or chemically treated. It pairs well with sulfate-free cleansers and leave-in styling products from the same collection for consistent results.

• Shampoo with a gentle, sulfate-free cleanser and squeeze out excess water.
• Distribute masque evenly, focusing on damaged or tangly areas.
• Rinse and follow with styling products suited to your curl type.

Who is this for: Aveda Be Curly Advanced Intensive Curl Perfecting Masque is aimed at anyone with wavy, curly, or coily hair seeking an effective, natural-leaning deep conditioner that improves detangling, increases surface smoothness, and helps reduce frizz without silicones. It's also a strong option for eco-conscious shoppers who prefer vegan, cruelty-free, and B Corp–certified brands.

Ingredients

Ingredients: Water Aqua Eau, Cetearyl Alcohol, Glycerin, Cocos Nucifera (coconut) Oil, Butyrospermum Parkii (shea) Butter, Helianthus Annuus (sunflower) Seed Oil, Pyrus Malus (apple) Fruit Extract, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (kokum) Seed Butter, Adansonia Digitata Seed Oil, Squalane, Cetyl Esters, Ethylhexyl Olivate, Lactic Acid, Caprylyl Glycol, Distearyldimonium Chloride, Cetrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Tocopherol, Cetyl Hydroxyethylcellulose, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate ILN52131 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.