Aveda Be Curly Advanced Curl Perfecting Primer — 6.7 fl oz for Wavy, Curly & Coily Hair, Frizz Control & Detangling

Aveda Be Curly Advanced Curl Perfecting Primer is a silicone-free leave-in that detangles, smooths and primes wavy, curly and coily hair for styling while helping reduce frizz in humid conditions.

This lightweight primer is designed as the final step of your wash-day routine and the first step of styling. Formulated with 97% naturally derived ingredients and a plant-protein peptide, it helps strengthen fragile curl patterns, improves slip for easier detangling and supports styling products that follow. The formula also features kokum seed butter for conditioning and a citrus Pure-Fume aroma made from organic lemon, bergamot and orange extracts. Free from silicones, parabens, synthetic fragrances and other common additives, the primer is vegan and cruelty-free.

How does this primer make curls easier to detangle?

The primer adds slip and moisture to wet or damp hair so combing causes less strain and breakage. Kokum seed butter and conditioning agents smooth the cuticle to help strands separate more easily, reducing tugging during styling.

• Lightweight slip for easier comb-through on damp hair
• Reduces breakage from combing by improving manageability
• Use as a leave-in—do not rinse—to preserve detangling benefits

Will it help control frizz in humid weather?

The primer is formulated to defend curls against humidity-related frizz. In controlled testing it delivered significant frizz reduction and offers prolonged protection when layered with styling products.

• Instant frizz reduction in ex‑vivo testing on tresses
• Claims of up to 72 hours of frizz protection in high-humidity scenarios when used as directed
• Lightweight finish that won’t weigh down curl pattern

What styling benefits does it provide before other products?

This primer creates a smooth, strengthened foundation so gels, creams or mousses can perform more predictably. It keeps curls flexible, so you can shape and define without stiff buildup.

• Primes hair for improved hold and definition from subsequent stylers
• Adds 2X shine in product testing when used as part of the routine
• Helps protect from sun-related drying

Is the formula clean and safe for textured hair routines?

The product emphasizes botanically derived ingredients and omits many common additives that some users avoid. It’s vegan, cruelty-free and formulated without silicones, synthetic fragrance, sulfates or parabens, making it suitable for many clean-beauty routines.

• 97% naturally derived* formula per ISO 16128 standard
• Free of silicones, parabens, phthalates, SLS/SLES and synthetic fragrance
• Certified B Corp brand; Leaping Bunny approved

Who is this for: This primer is made for people with wavy, curly or coily hair who want an easy-to-use leave-in that improves detangling, boosts manageability and reduces humidity-driven frizz without silicones. Ideal for those who prefer botanical formulas and need a lightweight foundation for defining products.

Ingredients

Ingredients: Water Aqua Eau, Propanediol, Ethylhexyl Olivate, Stearamidopropyl Dimethylamine, Polyester-11, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (kokum) Seed Butter, Kaempferia Galanga Root Extract, Squalane, Behentrimonium Methosulfate, Cetrimonium Chloride, Glycine Soja (soybean) Oil, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Bis-octyldodecyl Dimer Dilinoleate/propanediol Copolymer, Sclerotium Gum, Sodium Chloride, Hydroxypropyl Starch Phosphate, Lactic Acid, Cetearyl Alcohol, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Tocopherol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate ILN52210 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.