ATTITUDE Colorlast Shampoo for Color-Treated Hair, 16 fl oz — EWG VERIFIED, 97% Naturally Derived

ATTITUDE Colorlast Hair Shampoo is a gentle, EWG-Verified shampoo formulated with 97% naturally derived ingredients, avocado oil and pomegranate to help preserve color and boost moisture for color-treated hair.

This shampoo is designed for people who want a cleaner, plant-based wash that supports color retention without harsh sulfates or silicones. The formula is EWG VERIFIED, vegan, and dermatologically tested, combining watercress and Indian cress extracts with avocado oil and pomegranate for nourishment. It has a peach blossom and melon fragrance with subtle woody top notes and is best used with the matching Colorlast conditioner for a full care routine.

How does this shampoo protect my hair color?

The formula includes pomegranate extract and gentle surfactants chosen to limit color stripping while cleansing. By avoiding SLES and silicones, it reduces buildup and helps maintain dye vibrancy between salon visits.

• Pomegranate extract to help shield color pigments
• Gentle cleansing agents that remove dirt without aggressive fading
• No sulfates (SLES) to reduce color washout
• Pairs with Colorlast conditioner for improved color longevity

Will this shampoo moisturize chemically treated or dry hair?

Yes — avocado oil and plant extracts provide conditioning benefits that help restore moisture and strengthen strands. The blend helps reduce dryness often associated with color processing while leaving hair soft and more manageable.

• Avocado oil for sealing moisture into the hair shaft
• Watercress and Indian cress to support hair strength
• Dermatologically tested for gentle use on treated scalps
• Free of silicones for lighter, residue-free conditioning

Is this shampoo safe and clean according to industry standards?

ATTITUDE Colorlast is EWG VERIFIED, meaning its ingredients meet Environmental Working Group standards for low hazard. It’s also certified vegan and formulated from 97% naturally derived ingredients, making it a solid choice for cleaner beauty routines.

• EWG VERIFIED certification for ingredient transparency and safety
• 97% naturally derived formulation to reduce synthetic load
• Vegan certification — no animal-derived ingredients
• Dermatologically tested for tolerability

What fragrance and sensory experience should I expect?

The scent profile blends peach blossom and melon with soft woody notes of pine and a hint of anise, creating a subtle, balanced aroma. It’s designed to be pleasant without overpowering and suitable for everyday use.

• Top notes: peach blossom and melon for a fresh fruity opening
• Base notes: pine and anise for warm, grounding depth
• Light, natural fragrance formulation—designed to be non-intrusive
• Leaves hair smelling subtly fresh after rinse

Who is this for: ATTITUDE Colorlast Hair Shampoo is intended for people with color-treated or chemically processed hair who prefer plant-based, verified-clean products. It suits anyone looking to preserve dye vibrancy while using a gentle, vegan formula that hydrates and strengthens. If you want a daily-use shampoo that avoids harsh sulfates and silicones and pairs well with a dedicated color-care conditioner, this product is a practical option.

Ingredients

Aqua / Water / Eau, Sodium Coco-Sulfate, Glycerin, Coco-Glucoside, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Sodium Chloride, Inulin, Glyceryl Oleate, Sodium Benzoate, Potassium Sorbate, Guar Hydroxypropyltrimonium Chloride, Panthenol, Persea Gratissima (Avocado) Oil, Nasturtium Officinale (Watercress) Extract, Tropaeolum Majus (Indian Cress) Extract, Punica Granatum Fruit Extract, 2,6-Dimethyl-7-Octen-2-Ol*, Linalyl Acetate*, Methyldihydrojasmonate*, Oxacycloheptadec-10-En-2-One*, Triethyl Citrate*, *Fragrance (Parfum).