ATTITUDE Colorlast Hair Shampoo for Color-Treated Hair — 32 fl oz, Avocado & Pomegranate, Plant-Based Color Protection

ATTITUDE Colorlast Hair Shampoo is a plant-based, EWG VERIFIED cleansing formula designed to preserve color while moisturizing with avocado oil and pomegranate extract.

Built for people who want a cleaner shampoo that helps maintain dyed hair, this 32 fl oz bottle uses 97% naturally derived ingredients and avoids silicones and SLES. It combines gentle cleansing with targeted nutrition from botanical extracts and a light peach blossom and melon scent, giving color-treated hair softer feel and prolonged vibrancy without harsh additives.

How does this shampoo help protect hair color?

The formula includes pomegranate extract and other antioxidants that help reduce premature fading by nourishing the strand and preserving pigment. Regular use in place of a standard detergent-based shampoo supports a more even, longer-lasting color appearance.

• Pomegranate extract to help shield and refresh dyed tones
• Gentle surfactants that avoid stripping color
• Complements a colorcare routine when paired with a conditioner

Will this shampoo be gentle enough for daily or frequent washing?

Yes — the recipe omits aggressive sulfates and silicones, using milder, plant-derived cleansers that reduce dryness and irritation. That makes it suitable for people who wash often but want to avoid dulling their color or over-stripping natural oils.

• Free of SLES and silicones for lighter cleansing
• 97% naturally derived ingredients help retain moisture
• Dermatologically tested scent and formulation for common sensitivities

What natural ingredients are in the formula and what do they do?

The shampoo combines avocado oil with botanical extracts such as watercress and Indian cress to condition strands and support hair resilience. These ingredients work together to smooth, hydrate, and help hair resist breakage while keeping a natural-feeling finish.

• Avocado oil: lightweight hydration and improved manageability
• Watercress & Indian cress: botanical support for strength and shine
• Pomegranate: antioxidant-rich extract to help maintain pigment

How does the fragrance perform in the shower and after styling?

The scent profile blends peach blossom and melon with subtle woody hints of pine and anise, offering a fresh but not overpowering aroma. It lingers lightly on hair, providing a pleasant, balanced fragrance that complements styling products rather than competing with them.

• Top notes of peach blossom and melon for a clean, fruity opening
• Soft woody base notes for a natural, warm finish
• Formulated to be subtle and suitable for scent-conscious users

Who is this for: ATTITUDE Colorlast Hair Shampoo is aimed at anyone with salon-colored or at-home dyed hair who prefers plant-forward, lab-verified ingredients. It suits shoppers seeking an EWG VERIFIED, vegan option that avoids harsh sulfates and silicones while offering hydration from avocado oil and color-friendly care from pomegranate extract. Ideal for daily or frequent washers who want a milder, eco-conscious alternative without sacrificing scent or performance.

Ingredients

Aqua / Water / Eau, Sodium Coco-Sulfate, Glycerin, Coco-Glucoside, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Sodium Chloride, Inulin, Glyceryl Oleate, Sodium Benzoate, Potassium Sorbate, Guar Hydroxypropyltrimonium Chloride, Panthenol, Persea Gratissima (Avocado) Oil, Nasturtium Officinale (Watercress) Extract, Tropaeolum Majus (Indian Cress) Extract, Punica Granatum Fruit Extract, 2,6-Dimethyl-7-Octen-2-Ol*, Linalyl Acetate*, Methyldihydrojasmonate*, Oxacycloheptadec-10-En-2-One*, Triethyl Citrate*, *Fragrance (Parfum).