ATTITUDE Clarifying Hair Shampoo — 16 fl oz Lemon Leaves & White Tea, EWG Verified, Vegan Clarifying Formula

ATTITUDE Clarifying Hair Shampoo is a plant-based, EWG VERIFIED clarifying formula that removes buildup while restoring shine with lemon leaves and white tea.

This clarifying shampoo combines 97% naturally derived ingredients, a fresh Earl Grey and cucumber fragrance, and a vegan, silicone-free formula to refresh oily or product-weighted hair. Designed to rinse away residue from styling products, hard water minerals, and excess oil, it helps hair feel lighter and look more luminous without harsh sulfates. The formula is dermatologically tested and works well paired with ATTITUDE's Clarifying Conditioner for a complete cleansing ritual.

How does this shampoo remove buildup without stripping hair?

The formula uses gentle, sulfate-free surfactants and plant-derived extracts to lift oils and residue while preserving natural moisture. It avoids silicones and SLES, so cleansing feels thorough yet balanced rather than overly drying. Regular use helps reduce limpness caused by product accumulation.

• EWG VERIFIED ingredients meet strict safety standards for cleaner cleansing
• 97% naturally derived formula with watercress and Indian cress for revitalization
• No silicones or SLES—gentler on hair and scalp than many clarifying shampoos
• Lemon leaves extract targets excess oil; white tea helps maintain suppleness

Will it work for oily scalps and fine hair?

Yes — the blend of lemon leaves extract and targeted surfactants refreshes the scalp and reduces limpness often seen with oily or fine hair. It’s formulated to give a clean, lightweight finish that doesn’t weigh strands down, making it suitable as part of a weekly clarifying routine.

• Specifically formulated for oily hair and buildup-prone scalps
• Leaves hair feeling lighter and with increased body
• Pairs well with a conditioner to restore softness without extra weight

What kind of scent and sensory experience should I expect?

The shampoo offers a crisp, uplifting fragrance that blends Earl Grey tea notes with cucumber and apple for a clean, modern aroma. The lather is creamy and easy to work through hair, rinsing clean without slippery residue. Sensory details are subtle and designed to enhance a refreshing shower routine.

• Earl Grey and fresh cucumber top notes for a bright, refreshing scent
• Creamy lather that rinses clean without film
• Suitable for those preferring a light, non-cloying fragrance

How does this product align with clean and vegan values?

ATTITUDE Clarifying Shampoo is certified vegan and formulated with predominantly plant-based ingredients to meet consumer expectations for clean beauty. The EWG VERIFIED badge confirms the product's ingredients comply with strict safety and transparency guidelines, and the formula is dermatologically tested for mildness.

• EWG VERIFIED for ingredient transparency and safety
• Certified vegan and plant-based, with 97% naturally derived ingredients
• Dermatologically tested; free of silicones and SLES

Who is this for: This clarifying shampoo is suited to people with oily or buildup-prone hair, anyone seeking a cleaner, plant-forward formula, and those who want an invigorating scent without harsh sulfates or silicones. It's especially useful as an occasional or weekly reset for hair that feels weighed down by styling products, minerals, or excess oil, and it complements ATTITUDE's Clarifying Conditioner for a balanced care routine.

Ingredients

Aqua / Water / Eau, Sodium Coco-Sulfate, Glycerin, Coco-Glucoside, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Inulin, Glyceryl Oleate, Sodium Chloride, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Panthenol, Citrus Limon (Lemon) Leaf Extract, Nasturtium Officinale (Watercress) Extract, Tropaeolum Majus (Indian Cress) Extract, Camellia Sinensis (Tea) Leaf Extract, Leuconostoc/Radish Root Ferment Filtrate, Benzyl Acetate*, Cis-3-Hexenyl Salicylate*, Dimethyl Heptenal*, Linalyl Acetate*, Triethyl Citrate*, *Fragrance (Parfum).