As I Am Rice Water Micellar Shampoo 8 oz — Gentle Moisturizing, Sulfate & Paraben Free

As I Am Rice Water Micellar Shampoo is a gentle, vegan cleanser formulated with forbidden black rice, saw palmetto, and biotin to moisturize, strengthen, and improve wet detangling for all hair types.

This 8 oz formula uses micellar technology and a plant-forward ingredient blend to lift dirt and buildup without stripping natural oils. Designed for everyday use, it’s free from sulfates and parabens, cruelty-free, and packaged with sustainability in mind. The shampoo supports improved manageability while helping hair feel softer and look healthier after regular use.

How does this shampoo clean hair without drying it out?

The micellar surfactants in the formula capture oil and debris like tiny magnets, allowing effective cleansing at low lather and lower detergent strength. Botanical moisturizers help preserve the hair’s natural moisture balance so strands don’t feel brittle or stripped after washing.

• Micellar technology removes buildup with gentle cleansing molecules
• Moisturizing agents increase hydration, reported up to 21%
• Sulfate-free base avoids harsh foaming detergents that can dry hair

Will this strengthen and make hair easier to comb when wet?

The shampoo combines rice-derived proteins and biotin to reinforce hair fibers, supporting improved tensile strength. Conditioning and slip-enhancing ingredients reduce friction during wet combing, helping lower breakage and tangles.

• Rice water blend and biotin fortify strands—strength gains noted in testing
• Natural detanglers improve wet combing ease—reported improvement up to 55%
• Smooth, slip-rich texture helps reduce breakage while detangling

What special ingredients are included and why do they matter?

Key actives include forbidden black rice extract, saw palmetto, and biotin. Forbidden black rice brings amino acids and antioxidants, saw palmetto supports scalp health practices commonly used in haircare formulas, and biotin is a widely recognized nutrient for strengthening hair structure.

• Forbidden black rice: amino acids and conditioning compounds
• Saw palmetto: botanical extract used in scalp-focused care
• Biotin: nutrient associated with stronger-feeling strands

Is this shampoo suitable for color-treated or sensitive scalps?

The hypoallergenic, sulfate- and paraben-free formulation is designed to be gentle on both sensitive scalps and color-treated hair. Its mild cleansing system helps protect hair color while effectively removing residues.

• Safe for color-treated and chemically processed hair
• Hypoallergenic formula reduces risk of irritation
• Cruelty-free and vegan—formulated without animal-derived ingredients

Who is this for: This shampoo is a good match for anyone seeking a gentle, performance-focused cleanser—people with natural, color-treated, or chemically processed hair; those who want improved wet detangling and manageability; and shoppers who prefer vegan, cruelty-free, and recyclable-packaging haircare. Use with your favorite conditioner and styling routine for best results.

Ingredients

Aqua/Water/Eau, Lauramidopropyl Hydroxysultaine, Betaine, Sodium Chloride, Oryza Sativa (Rice) Extract, Ceramide Np, Biotin, Phytosterols, Inositol, Copper Tripeptide-1, Serenoa Serrulata Fruit Extract, Sodium Salicylate, Polyquaternium-10, Citric Acid, Ethylhexylglycerin, 1,2-Hexanediol, Potassium Sorbate, Sodium Benzoate