Amika the Kure Strength Repair Shampoo 275ml — bond‑strengthening, gentle cleanse for fragile & color‑treated hair

Amika The Kure Strength Repair Shampoo is a gentle, bond-targeting cleanser formulated to strengthen hair, reduce breakage, and restore resilience after chemical, heat, and everyday damage.

This 275ml shampoo pairs bond-fortifying technology with plant butters and vegan proteins to lift away dirt and buildup while reinforcing the internal structure of weakened hair. It cleans without stripping, helping strands recover from stressors like coloring, styling tools, and mechanical wear. The formula focuses on fortifying the parts of the fiber most vulnerable to snapping, leaving hair easier to manage and less prone to split ends when used as part of a regular care routine.

How does this shampoo help when my hair feels fragile?

The formula works by delivering molecules that seek out and reinforce bonds along the hair fiber, supporting elasticity and reducing the likelihood of breakage during brushing or styling. It also uses nourishing plant-derived butters and vegan proteins to replenish moisture and improve surface texture.

• Bond-strengthening actives target breakage-prone areas.
• Plant butters add slip for gentler detangling.
• Vegan proteins help rebuild weak points in the strand.

Will it cleanse hair without causing more damage?

Yes — the shampoo provides a thorough yet mild cleanse designed to remove excess oil, product residue, and pollutants while preserving natural oils. Its gentle surfactant system reduces harsh stripping that can leave damaged hair dry and brittle.

• Formulated for everyday use without overdrying.
• Removes buildup that can weigh hair down and hide damage.
• Prepares hair for conditioners or treatments to work more effectively.

How should I use The Kure for best results?

Apply to wet hair, massage gently through the lengths to lift impurities, then rinse completely; repeat if hair is heavily styled or particularly soiled. For a full repair routine, follow with a strengthening conditioner or intensive mask from the same line.

• Use daily or as needed depending on hair condition.
• Pair with Amika The Kure conditioner or mask for deeper repair.
• Combine with minimal-heat styling to protect newly strengthened bonds.

What types of hair will benefit from this shampoo?

The Kure is formulated for dry, chemically treated, heat-styled, or generally fragile hair that needs structural support. It suits anyone trying to reduce breakage and improve manageability, while still being gentle enough for regular cleansing.

• Coloursafe for treated hair looking to regain strength.
• Effective on heat-damaged and over-processed strands.
• Beneficial for coarse or fine hair showing signs of mechanical wear.

Who is this for: Amika The Kure Strength Repair Shampoo 275ml is aimed at people with weakened or stressed hair seeking a daily-strengthening shampoo that cleans without harshness. Choose this if you want a cruelty-free, vegan-protein-enriched cleanser that supports bond repair and smoother styling results when used as part of a targeted strengthening regimen.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender/Lavande) Flower Extract, Chamomilla Recutita (Matricaria/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Disodium EDTA, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Glycol, Glycol Stearate, Glycol Distearate, Sodium Methyl Cocoyl Taurate, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene