ALURAM Coconut Water Moisturizing Shampoo, 33.8 fl oz — Sulfate-Free Hydration & Shine for Medium to Coarse Hair

ALURAM Coconut Water Moisturizing Shampoo is a salon-inspired, sulfate- and paraben-free formula that gently cleanses while delivering lasting hydration and shine for medium to coarse textured hair.

This shampoo uses coconut water plus nourishing oils to restore moisture, improve manageability and protect color-treated and textured hair. The fragrance-forward, clean-beauty formula was created by stylists to work for both men and women who need stronger, softer hair without harsh surfactants. It’s cruelty-free and designed for everyday use to revive dull strands and reduce frizz while maintaining a clear conscience about ingredients and sustainability.

How does this shampoo hydrate medium to coarse hair?

The lightweight coconut water base replenishes surface moisture while essential fatty acids from baobab and avocado oils penetrate to soften and strengthen. Instead of stripping natural oils, the formula balances cleansing with conditioning so hair stays flexible and less prone to breakage.

• Hydrating coconut water to restore moisture levels.
• Baobab and avocado oils deliver fatty acids for suppleness.
• Sulfate-free surfactants that clean without over-drying.
• Formulated to reduce friction and improve detangling.

Will this work on color-treated or textured hair?

Yes — the gentle, color-safe formulation helps lock in pigment and maintain shine while supporting textured patterns. It cleans impurities while preserving the integrity of color and curl definitions, making it suitable for chemically treated or naturally textured hair types.

• Safe for color-treated hair and helps retain shine.
• Supports curl and texture with moisture and slip.
• No harsh sulfates to accelerate color fade.
• Salon-inspired blend for professional-level maintenance.

How should I use it to get the best results?

Apply a quarter-sized amount to wet hair, focusing on the scalp and roots, then gently massage to lift oil and buildup before rinsing. For thicker or coarser hair, repeat or follow with a conditioner from the same line to maximize softness and manageability.

• Use on wet hair; massage into scalp and lengths.
• Rinse thoroughly; repeat for heavy product buildup.
• Pair with ALURAM conditioner for deep nourishment.
• Adjust amount by hair density—more for longer/coarser hair.

What clean-beauty credentials and sustainability features does it have?

ALURAM Coconut Water Shampoo is cruelty-free and formulated without sulfates and parabens, reflecting a commitment to cleaner ingredient choices. The brand emphasizes responsible sourcing and sustainable packaging practices as part of a salon-quality, eco-conscious approach to everyday haircare.

• Cruelty-free formulation with no animal testing.
• Free from sulfates and parabens for gentler cleansing.
• Contains naturally derived oils and coconut water.
• Brand focus on sustainable luxury and responsible sourcing.

Who is this for: ALURAM Coconut Water Moisturizing Shampoo suits men and women with medium to coarse, textured or color-treated hair who want a salon-level clean that preserves moisture and shine. It’s ideal for anyone seeking a kinder, everyday shampoo that reduces frizz, improves manageability and pairs well with treatments or conditioners for a full at-home salon routine.

Ingredients

Ingredients/Ingrédients: Coconut Water (Water/Aqua/Eau & Cocos Nucifera Fruit/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamide MIPA Sodium Lauroyl Methyl Isethionate Cocamidopropyl Hydroxysultaine Glycerin Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Hippophae Rhamnoides (Sea Buckthorn) Oil* Cocos Nucifera (Coconut) Oil* Charcoal Powder Biotin Phospholipids Lauryl Glucoside Decyl Glucoside Cocamidopropyl Betaine Sodium Cocoyl Isethionate Sodium Lauroyl Lactylate PPG-3 Caprylyl Ether Fragrance (Parfum) Phenoxyethanol Guar Hydroxypropyltrimonium Chloride Sodium Methyl Oleoyl Taurate Polyquaternium-7 Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Benzyl Alcohol Benzyl Salicylate Hexyl Cinnamal Limonene *certified organic ingredients