Alterna Caviar Anti-Aging Replenishing Moisture Shampoo — 33.8 oz Hydrating, Damage-Defense

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo is a large-volume hydrating cleanser that restores moisture, improves manageability, and helps protect hair from daily stresses.

This salon-grade shampoo blends Alterna's signature caviar extract and Sea Silk to counteract dryness, brittleness, and visible aging effects on hair. In a single wash it rebalances moisture and leaves strands smoother and shinier; with continued use it supports reduced breakage and thermal defense when paired with the matching conditioner. The formula focuses on replenishing lost nutrients and shielding hair from environmental, chemical, and heat-related damage.

How does this shampoo restore moisture and softness?

The formula delivers concentrated conditioning agents that penetrate the hair fiber to restore mid-length and end hydration. Caviar extract supplies lipid-like nutrients while Sea Silk helps create a smoothing surface, so hair detangles more easily and feels silkier after rinsing.

• Replenishes moisture to dry, porous strands
• Smoothes cuticle for improved shine and slip
• Works in one use to visibly soften hair

What protection does it offer against heat and breakage?

Used together with Alterna Caviar Anti-Aging Replenishing Moisture Conditioner, the system provides proven reduction in breakage and raises heat resistance compared with untreated hair. The ingredients form a protective layer that helps hair withstand styling temperatures and mechanical stress.

• Clinically shown to reduce breakage by over 99% in the paired system
• Thermal protection up to 450°F when used with the corresponding conditioner
• Reinforces hair strength to resist snapping during styling

Which signs of aging and environmental stress does it address?

The shampoo targets common aging-related concerns such as increased dryness, reduced elasticity, and dullness. Antioxidant-rich components support the hair’s natural defenses and help maintain a more youthful-looking texture and bounce.

• Helps counteract dryness and brittleness associated with aging
• Shields hair from environmental aggressors like pollution and UV exposure
• Improves manageability for easier styling and less frizz

How should I use this product for best results?

Apply to wet hair, gently massage into scalp and lengths to create a rich lather, then rinse thoroughly. For optimal hydration and protection, follow with the matching Replenishing Moisture Conditioner; repeat use becomes more effective over time.

• Use a quarter-size amount for medium hair; adjust for length and thickness
• Pair with the Alterna Caviar Replenishing Moisture Conditioner for full benefits
• Incorporate into regular washing routine; safe for colored hair

Who is this for: Alterna Caviar Anti-Aging Replenishing Moisture Shampoo is designed for anyone noticing hair dryness, fragility, or loss of luster—especially mature, chemically treated, or frequently heat-styled hair. The 33.8-ounce size suits at-home routines, salon backbars, or households that prefer fewer refills. If your priority is restoring softness, improving manageability, and adding a layer of protection against everyday damage, this formula is engineered to help maintain healthier-looking hair over time.

Ingredients

Water/Aqua/Eau, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Cocamidopropylamine Oxide, Acrylates Copolymer, Methyl Gluceth-20, Glycereth-26, Glycol Distearate, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Soy Amino Acids, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Phospholipids, Tocopheryl Acetate, Superoxide Dismutase, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Caviar Extract, Glycerin, Polysilicone-15, Ascorbic Acid, Divinyldimethicone/Dimethicone Copolymer, Guar Hydroxypropyltrimonium Chloride, Butylene Glycol, Caprylyl Glycol, Amodimethicone, Alcohol, Decyl Glucoside, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Polyquaternium-7, Polyquaternium-10, Citric Acid, Aminomethyl Propanol, Pentasodium Triphosphate, Acetic Acid, Sodium Acetate, Sodium Phytate, Disodium EDTA, Tetrasodium EDTA, Lauryl Alcohol, C11-15 Pareth-7, C12-13 Pareth-3, C12-13 Pareth-23, Laureth-9, Trideceth-12, PEG-4 Laurate, PEG-4 Dilaurate, Hexylene Glycol, Isopropyl Alcohol, PEG-4, Chlorphenesin, Phenoxyethanol, Iodopropynyl Butylcarbamate, Benzoic Acid, Potassium Sorbate, Methylisothiazolinone, Sodium Benzoate, Fragrance (Parfum). (10-16-35249)