Alterna Caviar Anti-Aging Replenishing Moisture Shampoo, 16.5 oz — Sulfate-Free Hydrating Color Care

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo is a lipid-rich cleansing formula that restores moisture, strengthens strands, and helps protect color-treated hair from daily stressors.

This salon-grade shampoo uses pure caviar extract plus a Sea Silk and Age Control Complex to replenish dry, aging hair. The formula targets depleted lipids and moisture loss to leave hair softer, shinier, and more manageable after a single use. It’s free from parabens, sulfates, phthalates, DEA/TEA, petrochemicals, and synthetic color, and is designed for a range of textures from straight to tightly coiled.

How does this shampoo rebuild moisture without weighing hair down?

The Alterna formula combines lipid-rich caviar extract with humectant and sealing components to restore hydration and close the hair cuticle. That balance replenishes the strand’s natural barrier while keeping movement and bounce.

• Pure caviar extract supplies omega fatty acids, vitamins, and minerals to reinforce the lipid layer.
• Sea Silk and Age Control Complex target environmental and intrinsic aging factors.
• Lipid formulation seals moisture without heavy silicones or synthetic colors.

Will it protect and preserve my color-treated hair?

Yes—this shampoo is formulated to be gentle on color while helping guard against fading caused by washing and environmental stress. The clean, non-sulfate base helps preserve tone and shine over repeated use.

• Sulfate-free cleansing reduces color-stripping during washes.
• Antioxidant-rich ingredients help minimize environmental discoloration.
• Designed to pair with the CAVIAR Anti-Aging conditioner for optimal color protection.

How quickly will I see results and what improvements can I expect?

Consumer testing shows visible improvements after a single wash, including better shine, softness, texture, and manageability. Regular use continues to strengthen and rehydrate hair, reducing brittleness and enhancing elasticity over time.

• Immediate: increased softness and surface shine.
• Short term: improved comb-through and reduced frizz.
• Long term: replenished lipids and improved resilience against breakage.

How should I use the shampoo for best results?

Massage a generous amount into wet hair, focus on roots and lengths, then rinse thoroughly. Follow with the matching CAVIAR Anti-Aging Replenishing Moisture Conditioner to lock in hydration and maximize protection for color-treated or aging hair.

• Wet hair thoroughly before applying to ensure even coverage.
• Massage gently to activate the Sea Silk and Age Control Complex.
• Rinse and pair with the conditioner for a complete replenishing routine.

Who is this for: This shampoo is ideal for anyone noticing dryness, loss of shine, or increased fragility due to aging or chemical services. It suits all hair textures—straight, wavy, curly, coiled, and tightly coiled—and is especially useful for color-treated hair that needs gentle cleansing with restorative moisture. If you want a luxe, science-inspired formula that prioritizes lipid replenishment and color-friendly performance without common harsh additives, Alterna Caviar Anti-Aging Replenishing Moisture Shampoo is formulated for you.

Note: Avoid eye contact. For external use only.

Ingredients

Water/Aqua/Eau, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Cocamidopropylamine Oxide, Acrylates Copolymer, Methyl Gluceth-20, Glycereth-26, Glycol Distearate, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Soy Amino Acids, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Phospholipids, Tocopheryl Acetate, Superoxide Dismutase, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Caviar Extract, Glycerin, Polysilicone-15, Ascorbic Acid, Divinyldimethicone/Dimethicone Copolymer, Guar Hydroxypropyltrimonium Chloride, Butylene Glycol, Caprylyl Glycol, Amodimethicone, Alcohol, Decyl Glucoside, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Polyquaternium-7, Polyquaternium-10, Citric Acid, Aminomethyl Propanol, Pentasodium Triphosphate, Acetic Acid, Sodium Acetate, Sodium Phytate, Disodium EDTA, Tetrasodium EDTA, Lauryl Alcohol, C11-15 Pareth-7, C12-13 Pareth-3, C12-13 Pareth-23, Laureth-9, Trideceth-12, PEG-4 Laurate, PEG-4 Dilaurate, Hexylene Glycol, Isopropyl Alcohol, PEG-4, Chlorphenesin, Phenoxyethanol, Iodopropynyl Butylcarbamate, Benzoic Acid, Potassium Sorbate, Methylisothiazolinone, Sodium Benzoate, Fragrance (Parfum). (10-16-35249)