Alpine Provisions Natural & Organic Shampoo Fir & Sage — 16.9 fl oz, Sulfate-Free Vegan Hydrating

This shampoo blends botanical ingredients—aloe vera, jojoba oil and essential oils of fir and sage—into a vegan formula that avoids sulfates, parabens and synthetic fragrances. Designed for everyday use, it aims to restore moisture, reduce dryness, and leave hair soft and manageable without stripping color or natural oils. The zero-plastic, biodegradable packaging supports a lower-waste routine for environmentally conscious shoppers.

What makes this shampoo different from conventional cleansers?

Rather than relying on harsh surfactants, the formula uses milder cleansing agents combined with emollients to protect the hair’s natural moisture barrier. Essential oils and botanical extracts add a light fragrance and targeted nourishment without synthetic perfumes.

• Plant-derived surfactants that cleanse without heavy stripping
• Jojoba oil and aloe vera for hydration and scalp comfort
• No sulfates, parabens, or synthetic fragrances
• Biodegradable ingredients and plastic-free packaging

How does this shampoo help dry or damaged hair?

The blend of aloe vera and jojoba oil soothes the scalp and replenishes moisture along the strand, helping to improve softness and reduce the appearance of dryness. Regular use supports smoother, more resilient hair by delivering conditioning agents during the wash step.

• Aloe vera to calm and hydrate the scalp
• Jojoba oil to condition and add shine
• Gentle cleansing preserves natural oils for less frizz
• Suitable for color-treated hair when used as directed

Is this product safe for color-treated and sensitive scalps?

Formulated without sulfates and harsh chemicals, the shampoo is designed to be gentler on color-treated hair and less likely to cause irritation. Its natural, fragrance-forward scent comes from essential oils rather than synthetic perfume, which can be preferable for sensitive scalps, though individual reactions vary.

• Sulfate-free base to minimize color fade
• No parabens or synthetic fragrances
• Essential oils (fir, sage) provide scent and botanical benefits
• Patch-test recommended for very reactive skin

How will this fragrance affect my daily routine?

The fir-and-sage aroma delivers a crisp, woodsy scent that aims to refresh and uplift without overwhelming. It pairs well with daily grooming routines and leaves a subtle, natural scent on hair that fades gradually throughout the day.

• Invigorating forest scent from natural essential oils
• Light, spa-like aroma that isn’t overpowering
• Suitable for morning or evening showers to energize or relax
• Works with other unscented or mild-scented styling products

Who is this for: Alpine Provisions Fir & Sage shampoo is intended for men and women seeking a plant-based, eco-friendly cleanser that hydrates and revitalizes hair without sulfates or synthetic fragrances. It’s a good match for people with dry or normal hair, those with color-treated locks looking for a gentler wash, and anyone prioritizing biodegradable ingredients and plastic-free packaging in their grooming products.

Ingredients

Ingredients: Purified Water, Cocamidopropyl Betaine, Sodium Methyl 2-Sulfolaurate (and) Disodium 2-Sulfolaurate, Sodium Lauroyl Methyl Isethionate, Glycerine, Aloe Barbadensis Leaf Juice, Panthenol, Sodium Benzoate, Potassium Sorbate, Sodium PCA, Guar Hydroxypropyl Trimonium Chloride, Simmondsia Chinensis (Jojoba) Seed Oil, Abies Balsamea (Balsam) Extract*, Picea Mariana (Black Spruce) Leaf Oil*, Citrus Aurantium Bergamia (Bergamot) Fruit Oil*, Pogostemon Cablin (Patchouli) Leaf Oil*, Cedrus Atlantica (Cedarwood) Bark Oil*, Salvia Officinalis (Sage) Oil*. *Certified Organic Ingredient. This product is vegan and gluten-free.