Almay Truly Lasting Liquid Foundation 240 Beige — 16‑Hour Wear, Light-to-Medium Buildable Coverage

Almay Truly Lasting Liquid Foundation in 240 Beige delivers lightweight, buildable light-to-medium coverage with a natural luminous finish that lasts up to 16 hours.

This foundation is formulated to sit comfortably on skin while resisting heat, humidity, and long workdays. Infused with vitamin E and lemon extract, it aims to smooth and brighten the complexion without heavy texture or a cakey look. Dermatologist-tested, hypoallergenic, fragrance-free, clean, and cruelty-free, the product is made to pair easily with powders and creams for a polished everyday makeup routine.

How long will this foundation stay put during a busy day?

The formula is designed for extended wear—up to 16 hours—so it can handle long schedules and warmer weather without frequent touch-ups. It adheres to skin while resisting transfer and breakdown from normal activity and humidity.

• Up to 16-hour wear performance
• Transfer-resistant in heat and humidity
• Works under powder and setting sprays for added longevity

What level of coverage and finish can I expect?

You’ll get light-to-medium, buildable coverage that blends evenly for a naturally luminous finish rather than a heavy matte or overly dewy look. The texture is thin enough to layer without settling into fine lines, letting you customize coverage from everyday to event-ready.

• Light-to-medium, buildable coverage
• Natural luminous finish—subtle glow without oiliness
• Smooth application that layers well with concealer or powder

How does the formula help skin appearance beyond coverage?

Active ingredients like vitamin E and lemon extract are included to support a smoother, brighter-looking surface over time. While not a treatment product, this foundation helps reduce the look of dullness and imparts a refreshed look that can mask signs of tiredness.

• Vitamin E for skin-smoothing properties
• Lemon extract to help brighten the complexion visually
• Fragrance-free, hypoallergenic formulation for sensitive skin

Is this product suitable for sensitive or allergy-prone skin?

Almay’s formulation choices prioritize tolerance: the foundation is dermatologist-tested, hypoallergenic, and free from fragrance. These features make it a safer pick for many people who normally avoid heavily scented or reactive makeup, though individual sensitivities vary.

• Dermatologist-tested and hypoallergenic
• Fragrance-free and clean formulation
• Cruelty-free production standards

Who is this for? This foundation suits anyone seeking a dependable, everyday liquid foundation that balances wear time with a natural-looking finish. It’s ideal for people who prefer light-to-medium coverage, those with normal to combination skin, and shoppers who want dermatologist-tested, fragrance-free cosmetics. If you need a base that brightens the look of tired skin while staying comfortable through a long day, Almay Truly Lasting in 240 Beige is formulated to meet those needs.

Ingredients

Aqua/Water/Eau, Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Cyclohexasiloxane, Titanium Dioxide, Butylene Glycol, Cyclomethicone, Boron Nitride, Mica, Zinc Oxide [nano], HDI/Trimethylol Hexyllactone Crosspolymer, PEG/PPG-18/18 Dimethicone, Nylon-12, Cetyl PEG/PPG-10/1 Dimethicone, Phenyl Trimethicone, Sodium Chloride, 1,2-Hexanediol, Aloe Barbadensis Leaf Extract, Alumina, Aspalathus Linearis Leaf Extract, Camellia Sinensis Leaf Extract, Caprylyl Glycol, Glycerin, Hydrogen Dimethicone, Hydrogenated Lecithin, Hydrolyzed Glycosaminoglycans, Hydrolyzed Rice Protein, Lactobacillus/Lemon Peel Ferment Extract, Laminaria Japonica Extract, Macrocystis Pyrifera Extract, Methicone, Nereocystis Luetkeana Extract, Palmitoyl Hydroxypropyltrimonium Amylopectin/Glycerin Crosspolymer, Propylene Glycol, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Saccharomyces/Magnesium Ferment, Saccharomyces/Potassium Ferment, Silica, Sodium Ascorbyl Phosphate, Sodium Hyaluronate, Sorbitan Sesquioleate, Tetrasodium EDTA, Tocopheryl Acetate, Tribehenin, Triethoxycaprylylsilane, Trihydroxystearin, Trisiloxane, Phenoxyethanol.May Contain: [Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891).] B01884