Almay Truly Lasting Liquid Foundation 140 Buff — Lightweight, 16‑Hour Natural Finish

Almay Truly Lasting Liquid Foundation in 140 Buff is a lightweight, long-wearing foundation that builds light-to-medium coverage and delivers a natural, luminous finish for up to 16 hours.

Designed to stay put through busy days and warm weather, this liquid foundation blends easily and leaves skin looking smoother and brighter without feeling heavy. The formula is enriched with vitamin E and lemon extract to help skin appear more radiant, while remaining hypoallergenic, fragrance-free, dermatologist tested, and cruelty-free. Ideal for everyday wear, it pairs well with powders and cream blushes to complete a polished look.

How long will the coverage last during a full day?

This foundation is made to resist fading and transfer for extended wear—up to 16 hours under typical conditions. It’s formulated to remain stable in heat and humidity so the finish holds through long schedules and variable environments.

• Up to 16-hour wear time for all-day coverage
• Resists rubbing off in warm or humid conditions
• Maintains natural luminosity without looking cakey

What level of coverage and finish should I expect with 140 Buff?

Expect a light-to-medium, buildable coverage that evens skin tone while keeping a naturally radiant look. 140 Buff gives a neutral-warm tone suitable for many light-to-medium complexions, blending seamlessly for a skin-like appearance.

• Light-to-medium, buildable coverage for customizable coverage
• Soft, luminous finish that mimics healthy skin glow
• Blends easily for seamless color match and evening of tone

Which skin concerns does the formula help address?

The blend includes vitamin E and lemon extract to help skin look smoother and more refreshed. While not a treatment product, it helps brighten dull-looking skin so tiredness is less visible under makeup.

• Vitamin E helps skin appear nourished and smooth
• Lemon extract contributes to a fresher, brighter look
• Fragrance-free and hypoallergenic for sensitive skin considerations

Is this product suitable for sensitive or allergy-prone skin?

Yes—Almay Truly Lasting Liquid Foundation is dermatologist tested and formulated to be hypoallergenic and fragrance-free. It’s also cruelty-free and made with clean-conscious principles, reducing common irritants some users avoid.

• Dermatologist tested and hypoallergenic
• Fragrance-free formulation minimizes irritation risk
• Cruelty-free and available in multiple shades for matching

Who is this for: This foundation is a good fit for anyone seeking a natural-looking, long-lasting base that won’t feel heavy—especially people with normal to combination skin or those who need makeup that endures long days and warm climates. It’s also suitable for sensitive or fragrance-sensitive users who want buildable coverage with a luminous, skin-like finish.

• Helps nourish and protect your skin for up to 16 hours and won’t rub off even in heat and humidity
• Formulated with vitamin E and lemon extract to keep skin smooth and naturally radiant
• Light to medium buildable coverage blends seamlessly for a naturally luminous and flawless finish
• Helps to make dull skin look brighter so even a night of restless sleep won't show through the glow
• As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free

Ingredients

Aqua/Water/Eau, Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Cyclohexasiloxane, Titanium Dioxide, Butylene Glycol, Cyclomethicone, Boron Nitride, Mica, Zinc Oxide [nano], HDI/Trimethylol Hexyllactone Crosspolymer, PEG/PPG-18/18 Dimethicone, Nylon-12, Cetyl PEG/PPG-10/1 Dimethicone, Phenyl Trimethicone, Sodium Chloride, 1,2-Hexanediol, Aloe Barbadensis Leaf Extract, Alumina, Aspalathus Linearis Leaf Extract, Camellia Sinensis Leaf Extract, Caprylyl Glycol, Glycerin, Hydrogen Dimethicone, Hydrogenated Lecithin, Hydrolyzed Glycosaminoglycans, Hydrolyzed Rice Protein, Lactobacillus/Lemon Peel Ferment Extract, Laminaria Japonica Extract, Macrocystis Pyrifera Extract, Methicone, Nereocystis Luetkeana Extract, Palmitoyl Hydroxypropyltrimonium Amylopectin/Glycerin Crosspolymer, Propylene Glycol, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Saccharomyces/Magnesium Ferment, Saccharomyces/Potassium Ferment, Silica, Sodium Ascorbyl Phosphate, Sodium Hyaluronate, Sorbitan Sesquioleate, Tetrasodium EDTA, Tocopheryl Acetate, Tribehenin, Triethoxycaprylylsilane, Trihydroxystearin, Trisiloxane, Phenoxyethanol.May Contain: [Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891).] B01884