Alex Costa Volumizing Shampoo for Fine Hair — Black 8.5 fl oz, Biotin & Keratin Daily Formula for Instant Root Lift

Alex Costa FORTE Series Volumizing Shampoo is a daily-use hair cleanser formulated with biotin, keratin, and rice protein to lift roots and create instant-looking volume and fuller strands.

Designed for limp, fine, or flat hair, this 8.5 fl. oz. shampoo uses a targeted blend of strengthening and plumping actives to cleanse without stripping natural oils. The bergamot-infused scent refreshes the shower routine while ingredients work from root to tip to improve texture and the appearance of density. The formula is gentle enough for everyday use and pairs well with the FORTE Series Volumizing Conditioner for enhanced body and manageability.

How does this shampoo add volume without weighing hair down?

The FORTE Volumizing Shampoo combines lightweight proteins and fortifying actives that temporarily thicken each strand and lift the root area. Rather than coating hair with heavy silicones, it deposits structural ingredients that create the sensation of fuller hair while rinsing clean.

• Biotin helps support healthier-looking strands and encourages a plumper appearance.
• Keratin restores surface strength to fragile, thinning hair fibers.
• Rice protein forms a lightweight film that increases strand diameter for visible lift.

Will it work for daily washing and sensitive scalps?

This shampoo is formulated for daily routines: it cleans effectively without removing essential oils when used as directed. The gentle surfactant base and conditioning actives reduce dryness and leave hair easier to style the same day you wash it.

• Gentle cleansing suitable for frequent use.
• Balanced formula that minimizes stripping of natural oils.
• Recommended pairing with FORTE conditioner for extra moisture control.

What results can I expect and how quickly?

After the first wash you should notice more lift at the roots and a visibly thicker look to fine strands; cumulative benefits come with regular use. The combination of instant plumping agents and ongoing strengthening ingredients helps hair maintain body over time.

• Immediate root lift and improved texture from the first use.
• Progressive improvement in strand resilience with continued use.
• Enhanced manageability and styling hold without stiffness.

How should I use it for best results?

Apply a small amount to wet hair, massage gently into scalp and through lengths, then rinse thoroughly. For maximum volumizing effect, follow with FORTE Series Volumizing Conditioner and style with root-lifting techniques or a round brush while blow-drying.

• Use daily or as needed; avoid overloading with product.
• Pair with the matching conditioner for balanced hydration and lift.
• Style with heat protectant if using hot tools to preserve strength.

Who is this for? Alex Costa FORTE Series Volumizing Shampoo is ideal for people with fine, flat, or thinning-appearing hair who want an easy daily solution to add visible lift and body. It suits users seeking a salon-inspired product with a fresh bergamot scent, those who prefer protein-enriched formulas, and anyone who wants instant volumizing effects without heavy buildup. For best outcomes, use as part of the FORTE volumizing system and combine with volumizing styling methods tailored to your hair type.

Ingredients

Water (Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Disodium Cocoamphodiacetate, Acrylates Copolymer, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Sodium Chloride, Silicone Quaternium-16, Polyquaternium-11, Stearamidopropyl Dimethylamine, Panthenol, Collagen, Biotin, Maris Sal (Sea Salt), Bambusa Vulgaris (Bamboo) Extract, Hydrolyzed Wheat Protein, Caffeine, Glycol Distearate, Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Soy Protein, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Argania Spinosa Kernel (Argan) Oil, Olea Europaea (Olive) Fruit Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydroxypropyltrimonium Chloride, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Tocopherol, Aloe Barbadensis Leaf Juice, Citric Acid, Hydroxyethylcellulose, DMDM Hydantoin, Sodium Benzoate, Potassium Sorbate, Glycerin, Ethylhexylglycerin, Titanium Dioxide, Tin Oxide, Triticum Vulgare (Wheat) Starch, Camellia Sinensis (Green Tea) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Phenoxyethanol.