AG Care Curl Fresh Shampoo for Wavy, Curly & Coily Hair — 12 fl oz, Amino-Acid Hydration & Sulfate-Free

AG Care Curl Fresh Shampoo is a 12 fl oz plant-based, amino-acid-rich cleanser designed to gently purify the scalp and restore moisture for bouncy, defined curls without sulfates or silicones.

Formulated for wavy, curly, and coily textures, this shampoo uses rice and pea amino acids plus desert date extract to hydrate hair fibers, reduce breakage, and improve manageability. The vegan blend cleans without stripping natural oils, while aromatic herbs like ginger, rosemary, citrus, and spearmint leave a light, invigorating scent. Free from sulfates, silicones, parabens, gluten, DEA, and PABA, Curl Fresh prioritizes gentle performance and sustainable ingredients.

How does Curl Fresh Shampoo preserve curl shape and reduce frizz?

The formula targets the hair’s protein structure with rice and pea amino acids that penetrate the shaft to strengthen and smooth the cuticle. By reinforcing the hair’s barrier, strands resist moisture loss and surface roughness, which helps curls keep a defined, frizz-controlled appearance.

• Rice protein to improve elasticity and softness
• Pea amino acids to fortify weakened strands
• Sulfate-free surfactants that cleanse gently without over-drying
• Botanical extracts to calm flyaways and add shine

Will this shampoo work on dry, damaged, or color-treated curls?

Curl Fresh focuses on hydration and structural support, making it suitable for hair that’s dry, brittle, or chemically treated. It cleanses without harsh detergents and supplies amino acids and botanicals to help minimize breakage and improve comb-through ease.

• Hydrating base that won’t strip natural oils
• Designed to support elasticity and reduce split ends
• Safe for many color-treated hair routines due to gentle ingredients

How should I use this shampoo for best curl results?

Apply to wet hair and massage into the scalp, working lather through lengths to the ends; rinse and repeat if desired. For full curl definition, follow with a matching conditioner or leave-in treatment while hair is still damp.

• Massage scalp 60–90 seconds to remove buildup and exfoliate gently
• Rinse thoroughly, then condition mid-lengths to ends
• Use with styling cream or gel to lock in shape and reduce frizz

What sensory and ingredient highlights should I expect?

The shampoo has a fresh, herb-forward aroma thanks to ginger, rosemary, citrus, and spearmint that refresh the routine without overpowering. The light texture rinses clean and leaves hair soft and touchable rather than sticky or weighed down.

• Light, fresh scent with herbal and citrus notes
• 98% plant-based formulation with vegan, cruelty-free credentials
• Free from sulfates, silicones, parabens, gluten, DEA, and PABA

Who is this for: AG Care Curl Fresh Shampoo is ideal for people with wavy, curly, or coily hair seeking a plant-forward cleansing option that strengthens and hydrates. It especially suits medium to thick textures and those avoiding sulfates, silicones, and animal-derived ingredients while wanting improved curl definition and reduced frizz.

Ingredients

AQUA (WATER/EAU), POTASSIUM COCOYL GLYCINATE, SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYL HYDROXYSULTAINE, COCO-BETAINE, SODIUM COCOYL ISETHIONATE, SODIUM LAUROYL SARCOSINATE, SODIUM METHYL COCOYL TAURATE, GLYCERIN, DECYL GLUCOSIDE, HYDROXYPROPYL METHYLCELLULOSE, LAURYL LACTYL LACTATE, PISUM SATIVUM (PEA) PEPTIDE, CAPRYLYL GLYCOL, PHENETHYL ALCOHOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, XANTHAN GUM, LIMONENE, POLYGLYCERYL-10 CAPRYLATE/CAPRATE, BUTYLENE GLYCOL, ACACIA CONCINNA FRUIT EXTRACT, BALANITES AEGYPTIACA FRUIT EXTRACT, MENTHA ARVENSIS LEAF OIL, MENTHA VIRIDIS (SPEARMINT) LEAF OIL, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL, CITRUS AURANTIUM AMARA (BITTER ORANGE) PEEL OIL, CITRUS LIMON (LEMON) PEEL OIL, GAMMA-NONALACTONE, GAMMA-UNDECALACTONE, JUNIPERUS MEXICANA OIL, MALTOL, TRIETHYL CITRATE, ZINGIBER OFFICINALE (GINGER) ROOT OIL, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, COCO-GLUCOSIDE, GLYCERYL OLEATE, PANTHENOL, ACETUM (VINEGAR), HELIANTHUS ANNUUS (SUNFLOWER) SEED EXTRACT, ARTEMISIA PALLENS FLOWER OIL, LITSEA CUBEBA FRUIT OIL, VANILLIN, GYPSOPHILA PANICULATA ROOT EXTRACT, CITRAL, LACTOBACILLUS/TOMATO FRUIT FERMENT EXTRACT, ARNICA MONTANA FLOWER EXTRACT, KERATIN AMINO ACIDS, LINUM USITATISSIMUM (LINSEED) SEED EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, PANICUM MILIACEUM (MILLET) SEED EXTRACT, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) SEED EXTRACT, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, TETRASODIUM GLUTAMATE DIACETATE, CITRIC ACID, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE, SODIUM HYALURONATE, ACYL COENZYME A DESATURASE, PRUNUS ARMENIACA (APRICOT) FRUIT EXTRACT, PRUNUS PERSICA (PEACH) FRUIT EXTRACT, PYRUS MALUS (APPLE) FRUIT EXTRACT, SODIUM HYDROXIDE.