Aesop Gentle Purifying Shampoo — Color-Safe 16.9 oz, Lightweight Hydrating Cleanse with Frankincense & Panthenol

Aesop Gentle Purifying Shampoo is a lightweight, color-safe cleanser formulated with frankincense and panthenol to remove buildup while leaving hair soft, hydrated and lightly fragranced.

This shampoo blends botanical extracts and mild surfactants to refresh both strands and scalp without stripping natural oils. Aromatic notes of citrus, earth and wood come from bergamot rind, cedar atlas and frankincense, giving a refined scent while panthenol helps maintain manageability. The formulation suits a broad range of hair textures and most scalp types, and Aesop’s bottles are produced from predominantly recycled plastic.

How will this shampoo perform on color-treated hair?

The formula is designed to be gentle on dyed hair: it cleanses without aggressive detergents that can accelerate color fade. Because it focuses on balanced cleansing and hydration, it helps hair feel softer and look shinier after regular use.

• Mild surfactants to reduce fading risk compared with harsher shampoos
• Panthenol for surface smoothness and moisture retention
• Fragrance from natural extracts rather than heavy synthetic perfuming
• Suitable for regular use on most color-treated types

Will it work for my hair texture — fine, curly or coarse?

The shampoo was developed to suit a spectrum of hair textures, from fine and straight to open curls and coarse strands. Its lightweight nature cleans without weighing hair down, while conditioning botanicals help retain definition and manageability.

• Lightweight cleanse for fine or flat hair
• Maintains curl articulation for open curls
• Adds slip and softness to thicker, coarser textures
• Safe for daily or frequent washing routines

What does it do for the scalp and everyday buildup?

The formulation targets common daily residues—sebum, pollution and product buildup—while supporting scalp comfort. Frankincense and other botanical components help refresh the scalp environment without irritation for most users.

• Effectively removes light-to-moderate buildup
• Gentle on sensitive scalps when used as directed
• Citrus and woody aromatics for a clean sensory experience
• Non-drying balance between cleansing and conditioning

How does this product align with sustainability and ingredient standards?

Aesop emphasizes responsibly sourced materials and formula transparency. The shampoo is vegan, formulated without parabens, and packaged in bottles made from a minimum of 97% recycled plastic to lower environmental impact.

• Vegan, cruelty-free formulation
• Paraben-free and crafted with ingredients chosen for safety and efficacy
• Bottles made from at least 97% recycled plastics
• Key botanical notes: bergamot rind, frankincense, cedar atlas

Who is this for: Ideal for anyone seeking a refined, everyday shampoo that balances effective cleansing with gentle conditioning—suitable for straight, wavy and open-curled hair, including fine to coarse textures and most scalp types. It’s especially helpful for users who want a fragrant, non-heavy formula that respects color-treated hair and eco-conscious packaging.

Ingredients

Water (Aqua), Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Chloride, Glycerin, Citric Acid, Caprylyl/Capryl Glucoside, Phenoxyethanol, Boswellia Carterii Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Panthenol, Cedrus Atlantica (Cedarwood) Bark Oil, Guar Hydroxypropyltrimonium Chloride, Coconut Acid, Sodium Cocoyl Glutamate, Sodium Dehydroacetate, Glyceryl Caprylate, Polyglyceryl-6 Oleate, Sodium Surfactin, Benzoic Acid, Dehydroacetic Acid, Limonene, Linalool.