Curl & Styling Creams

Styling creams give control without the stiffness of gel. This collection covers curl-defining creams for wavy, curly and coily hair from CURLSMITH, DevaCurl, INNERSENSE and Shea Moisture, smoothing and blow-dry creams from Bumble and bumble, ORIBE and R+Co, and light grooming creams from American Crew. Most cost between £26 and £42.

Fine or wavy hair usually does better with lightweight lotions and creams, while thick, coily hair can take richer butters. Many curl routines layer a cream for moisture under a gel for hold. If you heat style, check whether the cream includes heat protection.

Frequently asked questions

What does curl cream do?

Curl cream moisturises and groups curls together so they dry defined and less frizzy. It gives soft hold rather than a firm cast.

Should I use curl cream or gel?

Cream gives softness and moisture, and gel gives hold. For curls that lose shape during the day, many people apply cream first and gel on top.

Can I use styling cream on straight hair?

Yes. Smoothing and blow-dry creams are made for straight and wavy hair to reduce frizz and add polish. Use a small amount on mid-lengths and ends.