Hair Pomade, Wax & Clay

This is the men's and short-hair styling shelf: water-based pomades from Suavecito, Layrite and REUZEL, matte clays and fibres from American Crew, pastes, putties and fibres, and wax sticks for flyaways and slick-back styles. Prices mostly sit between £25 and £37.

Two things decide which one to buy: hold and finish. Clays and pastes give a matte, textured look and suit fine or thinning hair. Pomades give medium to high shine for slick, combed styles. Water-based products rinse out with water, while oil-based pomades last longer but need shampoo.

Frequently asked questions

What is the difference between pomade and clay?

Pomade gives a smooth, shiny finish for neat combed styles. Clay is drier, with a matte finish and more texture and volume.

Is water-based pomade easier to wash out?

Yes. Water-based or water-soluble pomades rinse out with water alone. Oil-based pomades resist water and sweat but usually need shampoo to remove.

What is a hair wax stick used for?

A wax stick is swiped directly over the hair to flatten flyaways and smooth ponytails, buns and edges without using your hands.