Wella Professionals Ultimate Color Shampoo for Color-Treated Hair, 100ml — Sulfate-Free, Scalp-Soothing

Wella Professionals Ultimate Color Shampoo is a sulfate-free, scalp-soothing cleanser formulated to protect color vibrancy while detoxing hair from color-distorting metals.

This shampoo is designed for color-treated hair and pairs active glycine, a metal purifier, and panthenol (B5) to gently cleanse, soothe the scalp, and help lock moisture into the hair fiber. Dermatologically tested and pH balanced, the formula is free of animal-derived ingredients and crafted to be part of a full Ultimate Color regimen intended to maintain color intensity and leave hair feeling revitalized from the first wash.

How does this shampoo help keep color from fading?

The formula reduces the amount of color washed away by offering gentle, conditioning cleansing and by neutralizing metals that can strip or alter color. Combined with regular use of the full Ultimate Color regimen, it supports visible vibrancy for up to 10 weeks.

• Glycine and a metal-purifying complex reduce color-distorting mineral buildup.
• Sulfate-free surfactants clean without aggressive stripping of color molecules.
• Conditioning agents minimize mechanical fade during washing.

Will it soothe a sensitive or irritated scalp?

The shampoo is formulated for scalp comfort and reports improved comfort for the majority of users after the first use. Its pH-balanced, dermatologically tested recipe focuses on gentle cleansing to avoid aggravation while leaving the scalp feeling refreshed.

• Soothing feel immediately after use in consumer testing.
• pH-balanced to respect natural scalp barrier.
• Dermatologically tested for tolerance on sensitive skin.

Is it suitable for all types of color-treated hair?

Yes. The sulfate-free formulation and moisturizing B5 make it appropriate for a wide range of color processes, from single-process shades to highlights and balayage. It supports pigment retention while helping to maintain softness and manageability.

• Works with permanent, demi, and semi-permanent color services.
• B5 (panthenol) helps lock in moisture from root to tip.
• Compatible with a home-and-salon regimen for extended results.

How should I use it within a color-care routine?

Use daily or as recommended by your stylist: apply to wet hair, lather gently, rinse, and follow with the matching conditioner or mask for optimal results. Regular use within the Ultimate Color system helps maximize color longevity and scalp comfort.

• Massage into wet hair focusing on scalp to remove impurities and metals.
• Rinse thoroughly and layer with Ultimate Color Conditioner or Mask.
• Use consistently from salon to home to reach recommended vibrancy timeframe.

Who is this for: Wella Professionals Ultimate Color Shampoo is aimed at people with color-treated hair who want a gentle, sulfate-free cleanser that prioritizes scalp comfort and helps maintain shade intensity. It suits clients seeking a salon-grade product to pair with professional color services, those with sensitive scalps, and anyone looking to reduce metal-related color distortion while keeping hair moisturized and vibrant.

Ingredients

AQUA/WATER/EAU, SODIUM COCOYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL OLEOYL TAURATE, SODIUM LAUROYL SARCOSINATE, PARFUM/FRAGRANCE, PANTHENOL, SODIUM BENZOATE, SODIUM CHLORIDE, POLYQUATERNIUM-10, CITRIC ACID, ALLANTOIN, GLYCINE, SODIUM CITRATE, SODIUM COCOATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, EDTA, GLYCERYL OLEATE, ALOE BARBADENSIS LEAF JUICE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, MALIC ACID, LINALOOL, LIMONENE, HYDROXYCITRONELLAL, VANILLIN, LINALYL ACETATE, HISTIDINE, COUMARIN, CITRUS AURANTIUM PEEL OIL, OLEIC ACID, SQUALANE, ASCORBIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, LECITHIN, ASCORBYL PALMITATE, TOCOPHEROL, HYDROGENATED PALM GLYCERIDES CITRATE, SODIUM XYLENESULFONATE.