URBAN DECAY

URBAN DECAY Naked Eyeshadow Stick — Exposed Dusty Rose Matte, 16HR Crease- and Transfer-Resistant

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£37.10

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Product details

Urban Decay Naked Eyeshadow Stick in Exposed is a creamy, twist-up dusty rose matte that glides on for crease-resistant, transfer-resistant color that blends into a soft-blur finish.

Compact and convenient, this retractable cream shadow is made to deliver buildable pigment in a single swipe and to set into a long-wearing matte that resists smudging and fading for up to 16 hours. The formula is designed for quick application—no palette, no mess—and gives a polished lid whether you’re creating a natural daytime look or building depth for evening. Perfect as a standalone shade or a primer-like base, Exposed simplifies eye makeup without sacrificing professional results.

How does Exposed perform for all-day wear?

The stick sets into a durable finish that limits transfer and resists crease formation throughout the day. Wear tests show reliable hold across varied conditions while maintaining color intensity and texture.

  • 16-hour wear design for long shifts or events
  • Water-resistant formula reduces smudging and transfer
  • Matte finish that settles without caking or flaking

How easy is it to apply and blend?

Application is simple: twist up the cream stick and swipe directly across the lid, then soften edges with a fingertip or a brush before the product sets. The texture is smooth and glide-ready, so it blends quickly without tugging the delicate eye area.

  • One-swipe payoff for fast, polished results
  • Blendable while wet; sets to a soft-blur matte
  • Works with finger or brush—no primer required

Can Exposed be used as a base or a standalone shade?

Yes. Use Exposed alone for a subtle, even wash of dusty rose, or as a base to deepen and extend powder shadows. Its pigmented, creamy build makes it a versatile step in multi-product eye routines.

  • Stand-alone shade for minimalist looks
  • Base layer to boost powder shadow vibrancy and longevity
  • Layerable for smoky or more defined eye styles

Is the Naked Eyeshadow Stick travel-friendly and low-maintenance?

The retractable design keeps the tip protected, eliminating the need for sharpening and minimizing mess in a makeup bag. Its compact size and straightforward application make it ideal for touch-ups on the go.

  • Retractable, no-sharpen packaging for clean travel
  • Sturdy cap and slim profile fit easily in clutch or toiletry case
  • Quick application for fast touch-ups anywhere

Who is this for: The Urban Decay Naked Eyeshadow Stick in Exposed suits anyone who wants fast, dependable eye color with a soft-focus matte finish—makeup beginners seeking an easy routine, commuters who need long-lasting wear, and experienced users who want a creamy base to layer powders over. If you prefer low-fuss products that deliver even coverage, crease resistance, and blendable texture in a pocketable format, this stick is built to streamline your eye routine without compromising pigment or staying power.

Key features at a glance:

  • Twist-up cream stick with rich pigmentation
  • Crease- and transfer-resistant formula with up to 16 hours of wear
  • Blendable, soft-blur matte finish—no brushes required
  • Retractable, travel-ready packaging for mess-free use

How to use: Twist up the stick and sweep across lids; blend edges with a finger or brush before it sets. Twist down after use to protect the tip and keep the formula fresh.

Ingredients

METHYL TRIMETHICONE • CI 77891 / TITANIUM DIOXIDE • TRIMETHYLSILOXYSILICATE • SYNTHETIC WAX • OCTYLDODECANOL • MICA • CI 77491 / IRON OXIDES • CI 77492 / IRON OXIDES • SORBITAN OLIVATE • ETHYLENE/PROPYLENE COPOLYMER • TRIETHOXYCAPRYLYLSILANE • ALUMINUM HYDROXIDE • DISTEARDIMONIUM HECTORITE • PROPYLENE CARBONATE

FAQ

Q: Is the Naked Eyeshadow Stick waterproof?

A: The formula is water-resistant and built to reduce smudging and transfer for long wear, though not advertised as fully waterproof.

Q: How do I remove the cream shadow?

A: Remove with your regular makeup remover or an oil-based cleanser to dissolve the cream formula gently and effectively.