URBAN DECAY 24/7 Waterproof Waterline Eyeliner Pencil Hemp Milk (Matte White) — Creamy, 24HR Smudge-Resistant

Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil in Hemp Milk is a creamy, matte white pencil formulated to safely brighten and define the waterline or tightline with up to 24 hours of waterproof, transfer-resistant wear.

This pencil is part of Urban Decay’s 24/7 Glide-On range, redesigned for waterline use with an ultra-smooth, hydrating formula that glides without tugging. Hemp Milk (matte white) is ideal for creating the illusion of larger, more awake eyes, or as a high-impact base to make eye shadows pop. The formula includes vitamin E, jojoba oil, and cottonseed oil for comfort and glide, while remaining sweat-, smudge-, and transfer-resistant for long days or special occasions.

How does Hemp Milk brighten the eyes without looking chalky?

The matte white tone of Hemp Milk is formulated to reflect light across the waterline and inner rim subtly, widening the eye without appearing flat or ashy. Because the pencil is ultra-creamy, it deposits even color that blends naturally with surrounding skin tones.

• Soft, pigmented matte white that avoids a powdery finish
• Hydrating oils prevent patchiness on delicate eye skin
• Smooth glide ensures even application for natural-looking brightness
• Works alone or under shadow for intensified luminosity

Is this pencil safe and comfortable for waterline and tightlining?

The formula was created to be waterline-safe and comfortable for delicate eye areas; it’s ultra-creamy to minimize drag and enriched with nourishing ingredients. Users can tightline the upper lashline or line the lower waterline with minimal irritation when applied as directed.

• Made with vitamin E, jojoba oil, and cottonseed oil for hydration
• Non-drying formula so it won’t flake on the inner rim
• Glides smoothly, reducing the need for pressure during application
• Waterproof and smudge-resistant for long-lasting comfort

How long does the wear actually last and what conditions resist it?

Urban Decay rates this pencil for up to 24 hours of wear when used as intended; its waterproof, sweat-resistant, and transfer-resistant properties make it reliable through humid conditions, long shifts, and eventful days. For maximum longevity, pair with a primer or set with a setting spray.

• Formulated to resist water, sweat, and everyday smudging
• Ideal for travel, long workdays, and special events
• Can be layered under shadow or used as a base to intensify color
• Best results when combined with Eyeshadow Primer Potion or All Nighter spray

How can I use Hemp Milk to create different eye looks?

Hemp Milk is multi-functional: use it inside the waterline to brighten, tightline the upper lashes for subtle lift, apply along the inner corner as a highlight, or smudge and blend as an eyeshadow base for more dramatic styles. Its creamy texture makes it easy to adapt for everyday natural looks or bold editorial effects.

• Apply to waterline for a fresh, awake appearance
• Tightline the upper lash root to enhance lash density without visible liner
• Use as an eyeshadow base to amplify shimmer or matte shades
• Blend outward with a brush for a soft, diffused highlight effect

Who is this for? Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil in Hemp Milk is suited to anyone wanting an easy way to brighten and define the eyes—makeup beginners seeking an instant awake effect, professionals needing a reliable waterproof white for editorial looks, or everyday wearers who want a crease-proof, non-flaking waterline option. It’s particularly helpful for people with darker eye shadows who want a high-impact base, or for anyone looking to add subtle lift and light to tired or small-looking eyes.

Ingredients

2030114 - INGREDIENTS: CI 77891 / TITANIUM DIOXIDE • HYDROGENATED POLYISOBUTENE • TRIMETHYLSILOXYSILICATE • ISODODECANE • SYNTHETIC WAX • MICA • POLYBUTENE • ETHYLENE/PROPYLENE COPOLYMER • COPERNICIA CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA • SILICA • DISTEARDIMONIUM HECTORITE • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • PROPYLENE CARBONATE (F.I.L. N70050112/1).