URBAN DECAY 24/7 Longwear Eyeshadow Single — Set List (Deep Purple Shimmer with Blue Shift), Vegan, 12HR Wear

Urban Decay 24/7 Longwear Eyeshadow Single is a vegan, high-pigment single-pan shadow in a deep purple shimmer with blue shift that delivers smooth application and up to 12 hours of crease-resistant color.

This single eyeshadow from Urban Decay packs intense color in a creamy, velvety formula designed to glide on cleanly and blend easily. Offered in finishes from matte to metallic and glitter, this shade stands out with a multidimensional blue shift that catches light for dynamic eye looks. Lightweight and blendable, the formula performs well layered, dampened for higher payoff, or worn alone for long-lasting definition.

How will this shade perform throughout a long day or night?

The 24/7 Longwear formula is built to hold color without creasing or fading for up to 12 hours under normal wear. Its creamy texture adheres to the lid and resists fallout, making it suitable for extended events or long shifts. Pairing with a primer or a setting spray further extends wear and keeps shimmer intact.

• Up to 12 hours of wear in standard conditions
• Creamy, clingy formula minimizes fallout
• Works with primer for added longevity
• Dampen brush for intensified shimmer and adhesion

Can this color be blended for different looks?

Yes — the shadow is highly blendable, allowing you to diffuse edges for a soft wash or deepen the crease for dramatic definition. The silky texture responds well to brushes and fingertips, so you can build opacity gradually or apply in bold layers. It mixes smoothly with mattes or metallics to create multidimensional effects.

• Applies smoothly with fingertip or brush
• Blends effortlessly into creases and transitions
• Layerable intensity from sheer to opaque
• Combines well with matte neutrals or metallics

What application tips boost color payoff and staying power?

For maximum vibrancy, press the shadow on with your fingertip or a flat synthetic brush; dampening the brush with a setting spray will amplify the blue shift and shimmer. Start with a small amount and build to prevent patchiness, and anchor the formula with an eyeshadow primer for crease-free wear. Use a clean blending brush to soften harsh edges without losing pigment.

• Apply dry for a soft effect, damp for intense shimmer
• Prime lids first to prevent creasing
• Press on pigment for full payoff; blend edges gently
• Set finished look with a light mist for extra hold

Is the formula suitable for sensitive or vegan beauty routines?

The Urban Decay 24/7 single is formulated to be vegan and offers a velvety texture that minimizes tugging during application. While not a medical product, its smooth consistency reduces abrasion on delicate lid skin. If you have specific sensitivities, patch testing before full application is recommended.

• Vegan-friendly formulation
• Velvety texture reduces lid friction
• Not formulated as hypoallergenic — patch test if needed
• Compatible with standard primers and setting sprays

Who is this for: This single is ideal for makeup lovers who want a richly pigmented, longwearing shadow with a show-stopping blue-shifted purple tone. It suits anyone seeking crease-resistant performance for day-to-night looks — from beauty beginners who appreciate easy blending to pros layering dramatic, multidimensional color. Add this pan to palettes or keep it solo for bold, shimmering eye statements.

Features:

• Crease-resistant, highly pigmented vegan formula for smooth application
• Available finishes: matte, satin, shimmer, metallic, glitter
• Extreme blendability with minimal fallout
• Pro tip: use fingertip for maximum payoff or mist brush for intensified shimmer
• For longest wear, prep lids with Original Eyeshadow Primer Potion and finish with All Nighter Makeup Setting Spray

Ingredients

MICA • ORYZA SATIVA EXTRACT / RICE EXTRACT • CI 77491 / IRON OXIDES • CI 77891 / TITANIUM DIOXIDE • TALC • SYNTHETIC FLUORPHLOGOPITE • ZINC STEARATE • CI 77742 / MANGANESE VIOLET • CI 77007 / ULTRAMARINES • CALCIUM SODIUM BOROSILICATE • CI 77510 / FERRIC FERROCYANIDE • SILICA • SODIUM DEHYDROACETATE • PHENOXYETHANOL • SORBIC ACID • TIN OXIDE • CAFFEINE • CELLULOSE (F.I.L. D263970/1).