URBAN DECAY 24/7 Longwear Eyeshadow Single — Ride (Deep Brown with Purple Shift), High-Pigment, 12HR Crease-Resistant

Urban Decay 24/7 Longwear Eyeshadow Single in Ride is a vegan, high-pigment creamy shadow that delivers a deep brown shimmer with a purple shift and up to 12 hours of wear.

Designed for makeup lovers who want rich color and reliable performance, this single-pan shadow blends smoothly, resists creasing, and comes in finishes ranging from matte to metallic and glitter. The Ride shade gives a multidimensional look—deep brown at a glance, with a luminous purple sheen in movement or light, ideal for evening looks or adding depth to neutral palettes.

How long will the color stay vibrant on my lids?

This formulation is built to maintain color payoff for up to 12 hours under normal wear conditions. It resists settling into creases and minimizes fallout when applied properly, so the initial intensity holds through the day or night.

• Vegan, velvety formula for consistent pigment delivery
• Designed for crease-resistant wear up to 12 hours
• Pairs well with an eyeshadow primer to extend vibrancy

What application techniques give the best finish?

For maximum payoff, apply the shadow with your fingertip to press pigment onto the lid, then blend edges with a soft brush. Use it dry for a softer wash of color or dampen your brush with setting spray for intensified metallic or shimmer effect.

• Finger application for concentrated shimmer and color
• Brush blending to diffuse and shape the shadow
• Lightly mist brush with setting spray for a more reflective finish

Which looks and finishes work best with Ride?

Ride’s deep brown base with a purple shift works as a versatile lid color, a smoked-out crease enhancer, or a highlight on darker tones. It complements matte neutrals, metallic liners, and layered shimmer for both everyday and dramatic evening looks.

• Use alone on the lid for a luminous everyday smoky eye
• Layer over matte browns for added depth and dimension
• Accent lower lash line or inner corner for subtle iridescence

How do I make Ride last longer and look crease-free?

Prep with a quality primer to create a smooth base that increases color vibrancy and prevents migration. Finish with a setting spray or use a dampened brush to lock shimmer in place and reduce the chance of fading or fallout.

• Apply Original Eyeshadow Primer Potion before shadow
• Mist brush with All Nighter Makeup Setting Spray for intensity
• Blend edges gently to avoid product buildup in the crease

Who is this for? Urban Decay 24/7 Longwear Eyeshadow Single in Ride is ideal for anyone seeking richly pigmented, easy-to-blend eye color with long-lasting hold—from makeup beginners wanting one-pan impact to pros building layered, multidimensional eye looks. If you prefer vegan formulas, smooth application, and a shade that shifts between deep brown and violet in different lights, Ride is a practical, versatile choice for everyday and special-occasion makeup kits.

• Features: crease-resistant, ultra-blendable, vegan
• Finishes available: matte, satin, shimmer, metallic, glitter
• Pro tips: apply with finger for payoff, use primer and setting spray for longevity

Ingredients

MICA • CI 77499 / IRON OXIDES • ORYZA SATIVA EXTRACT / RICE EXTRACT • CI 77491 / IRON OXIDES • TALC • ALUMINA • ZINC STEARATE • CELLULOSE • SODIUM DEHYDROACETATE • PHENOXYETHANOL • SORBIC ACID • CAFFEINE • ETHYLENE/ACRYLIC ACID COPOLYMER (F.I.L. D263742/1).