URBAN DECAY 24/7 Longwear Eyeshadow Single — Half Baked Gold Shimmer, High-Pigment Creamy 12HR Wear

Urban Decay 24/7 Longwear Eyeshadow Single in Half Baked is a high-pigment, vegan gold shimmer eyeshadow compact that delivers ultra-creamy application and up to 12 hours of crease-resistant color.

This single-pan eyeshadow blends a velvety formula with intense payoff, available in finishes from matte and satin to metallics and glitter. Designed for long wear and minimal fallout, it suits both subtle daytime looks and bold evening glam. Use it dry for a soft sheen or dampen your brush for amplified metallic intensity.

How does Half Baked perform throughout a long day?

Half Baked is formulated to maintain color and texture for up to 12 hours with minimal creasing or fading when applied to prepped lids. The velvety, high-pigment formula adheres evenly, reducing the need for mid-day touch-ups. Pairing with a primer and setting spray extends wear and boosts vibrancy.

• Up to 12-hour wear when used with eyelid primer.
• Vegan, ultra-creamy texture for smooth, even application.
• Low fallout formula for cleaner wear throughout the day.
• Works dry or damp for different finish intensities.

What finishes and looks can I create with this single shade?

Half Baked is a warm, golden shimmer designed to function as a lid-allover color, inner-corner highlight, or paired with deeper shades for dimension. Its metallic sheen layers well with mattes for a balanced eye look. The shade works for no-makeup makeup as well as high-impact evening styles.

• Use dry for a soft, luminous wash of gold.
• Dampen your brush for a foiled, high-shine metallic effect.
• Blend into the crease with a matte companion shade for depth.
• Tap into the inner corner and brow bone as a brightening highlight.

How should I apply and blend Half Baked for best results?

For maximum color payoff, press the shadow onto the lid with your fingertip or a flat synthetic brush, then soften edges with a fluffy blender. A dampened brush intensifies the shimmer without increasing fallout. Finish with a setting spray for longer-lasting luminosity.

• Apply with finger for immediate rich payoff.
• Blend edges with a clean, soft brush for a seamless look.
• Use setting spray on brush for a foiled finish and added longevity.
• Start over primer for crease-resistant application and truer color.

Can this product suit sensitive or vegan beauty routines?

The formula is vegan and crafted for a velvety, skin-friendly application, but individual sensitivities vary—check ingredient lists if you have specific concerns. Urban Decay recommends testing on a small area if you’re prone to reactions. The smooth texture minimizes tugging during application, which many users find gentle on lids.

• Vegan formulation for cruelty-free routines.
• Velvety texture reduces friction on delicate eyelid skin.
• Ideal for layering without caking or creasing.
• Patch test recommended for very sensitive skin types.

Who is this for? Urban Decay 24/7 Longwear Eyeshadow Single in Half Baked is aimed at anyone seeking a reliable, high-impact gold shimmer—makeup beginners who want easy application and pros who need a buildable, blendable metallic. It’s particularly useful for people who want long-lasting color, versatile finishes, and a vegan-friendly formula that transitions smoothly from daytime polish to evening drama.

Ingredients

MICA • CI 77891 / TITANIUM DIOXIDE • CAPRYLIC/CAPRIC TRIGLYCERIDE • CI 77491 / IRON OXIDES • ZINC STEARATE • SODIUM DEHYDROACETATE • PHENOXYETHANOL • SORBIC ACID • CI 77499 / IRON OXIDES • TALC • CAFFEINE • BORON NITRIDE • ETHYLENE/ACRYLIC ACID COPOLYMER (F.I.L. D268595/1).