URBAN DECAY 24/7 Longwear Eyeshadow Single — Blackout Deep Matte Black, High-Pigment 12HR Wear

URBAN DECAY 24/7 Longwear Eyeshadow Single in Blackout is a richly pigmented, velvety matte black eye shadow designed to deliver crease-resistant, long-lasting color for up to 12 hours.

This single-pan shadow gives makeup lovers a concentrated payoff in a compact format, formulated without animal-derived ingredients for a vegan-friendly finish. The texture feels smooth on application, blends readily across the lid, and is available in a range of finishes so you can create soft daytime looks or dramatic evening statements with a single sweep.

How does this eyeshadow perform through the day?

The 24/7 Longwear formula is engineered to resist creasing and fading, maintaining intensity from morning to night when applied over a primer. It’s designed to minimize fallout and stay in place on the eyelid, even with richly pigmented shades like deep matte black.

• Up to 12 hours of wear when layered over an eyeshadow primer
• Velvety texture that adheres smoothly to skin without patchiness
• Low fallout for cleaner application and longer-lasting color
• Vegan formulation suitable for cruelty-conscious shoppers

What application techniques give the best results?

You can use your fingertip for maximum color intensity or a brush to build and diffuse the pigment for a softer gradient. For a bolder, more graphic effect, dampen a flat brush with setting spray before picking up color to amplify payoff and longevity.

• Apply dry for a subtle wash, wet for intensified pigment
• Finger application yields immediate high payoff
• Use a fluffy brush to blend edges for seamless transitions
• Prep lids with an eye primer to boost vibrancy and hold

Will Blackout work with other finishes and palettes?

Blackout is a versatile matte black that pairs with shimmer, metallics, and satin shades to deepen creases, line the lashline, or create smoky looks. Because the texture blends easily, it’s effective for adding definition without overpowering lighter hues in a palette.

• Mates well with shimmers for contrast and depth
• Useful as a liner when applied with a damp, angled brush
• Ideal for building multidimensional smoky eyes
• Compact single allows targeted use in crease or outer V

How should I care for this product to keep it performing?

Store the pan in a cool, dry place away from direct sunlight and keep the lid closed to preserve texture and color. Clean brushes regularly and avoid introducing moisture into the pan to maintain the powder’s blendability and finish.

• Close the compact when not in use to prevent debris
• Use clean applicators to avoid contamination
• If using wet application, let the brush mist dry slightly before touching the pan
• Pair with an eyeshadow primer for best longevity

Who is this for? This single is for anyone seeking a dependable, highly pigmented matte black to deepen looks, define lashes, or craft classic smoky eyes—makeup enthusiasts, professional artists, and everyday users who appreciate a blendable, vegan-friendly shadow with reliable staying power. It’s ideal for people who want compact convenience without sacrificing performance, and for those who like to mix finishes to create layered, long-wearing eye makeup.

• Key specs: single-pan eyeshadow, vegan formula, matte finish, high pigment, long-wear up to 12 hours
• Recommended partners: Original Eyeshadow Primer Potion, All Nighter Makeup Setting Spray

Ingredients

CI 77499 / IRON OXIDES • MICA • ETHYLENE/ACRYLIC ACID COPOLYMER • CI 77491 / IRON OXIDES • CI 77492 / IRON OXIDES • SODIUM DEHYDROACETATE • CAPRYLIC/CAPRIC TRIGLYCERIDE • PHENOXYETHANOL • SORBIC ACID • TALC • ZINC STEARATE • CAFFEINE • CELLULOSE (F.I.L. D263699/1).