URBAN DECAY 24/7 Liquid Stick Eyeliner, Brown Noise (Deep Matte Brown) — Waterproof Retractable Dual-Ended Gel Liner

Urban Decay 24/7 Liquid Stick is a dual-ended, retractable gel eyeliner that delivers liquid-like, waterproof color with up to 24 hours of smudge- and transfer-resistant wear.

Designed for makeup lovers who want the intensity of a liquid liner with the convenience of a stick, this waterproof formula glides on smoothly and sets quickly. The dual-ended design combines a slanted precision tip for crisp lines and a built-in fluffy blender brush to soften edges or create smoky effects. Infused with Vitamin E and Carnauba Wax, Brown Noise gives a deep matte brown payoff that works for day or night looks and is ophthalmologist tested for sensitive eyes and contact lens wearers.

How does the 24/7 Liquid Stick deliver long-lasting wear?

The formula is engineered to resist water, smudging, and transfer while locking pigment in place for extended wear. It sets quickly after application to minimize transfer and stay put through normal daily activities. The waxes provide a creamy glide that helps the liner adhere smoothly to skin and lashes.

• Waterproof chemistry for moisture resistance
• Fast-setting formula to reduce rubbing off
• Carnauba Wax ensures even application without skipping
• Up to 24-hour wear when applied as directed

How do I use the dual-ended retractable tip and brush?

Twist to extend the slanted precision tip, then draw along the lash line for a crisp line or wing. Flip to the built-in fluffy blender to soften that edge into a smoked or diffused finish. Retract the tip when finished to keep the product protected and prevent drying.

• Extend the slanted tip for fine or bold lines
• Use the fluffy brush to blend for smoky looks
• Retract between uses—no sharpening required
• Works well layered under powder eyeshadow for intensity

What makes Brown Noise a versatile shade for everyday looks?

Brown Noise is a deep matte brown that reads softer than black while still delivering strong definition. It flatters most skin tones and complements daytime natural looks as well as evening glam. The neutral brown hue helps create subtle depth without the harshness of pure black.

• Deep matte brown for natural definition
• Pairs with warm or cool eyeshadow palettes
• Ideal for subtle daytime or intensified evening eyeliner
• Suitable for filling tightlines or creating smokey edges

Who is this for: This liner is made for anyone who wants liquid-like intensity without the fuss of a liquid applicator—browsers, busy professionals, makeup beginners, and pros alike. It especially benefits those with sensitive eyes or contact lens wearers seeking a reliable, retractable option that blends easily for multiple looks. Pair it with an Urban Decay Eyeshadow Primer Potion for crease resistance or All Nighter Setting Spray for extra hold to extend wear even further.

Ingredients

METHYL TRIMETHICONE • TRIMETHYLSILOXYSILICATE • CI 77499 / IRON OXIDES • SYNTHETIC WAX • CI 77491 / IRON OXIDES • CI 77492 / IRON OXIDES • ACRYLATES/STEARYL ACRYLATE/DIMETHICONE METHACRYLATE COPOLYMER • SILICA • DIPENTAERYTHRITYL PENTAISOSTEARATE • CERESIN • DIISOSTEARYL MALATE • CAPRYLIC/CAPRIC TRIGLYCERIDE • SYNTHETIC FLUORPHLOGOPITE • POLYHYDROXYSTEARIC ACID • TRIETHOXYCAPRYLYLSILANE • DISTEARDIMONIUM HECTORITE • COPERNICIA CERIFERA CERA / CARNAUBA WAX • TOCOPHERYL ACETATE • PROPYLENE CARBONATE • LAUROYL LYSINE • CI 77891 / TITANIUM DIOXIDE