URBAN DECAY

URBAN DECAY 24/7 Glide-On Waterproof Lip Pencil — Rush (Pink Mauve with Soft Pearl), Smudge-Proof Longwear & Creamy

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£37.10

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Product details

URBAN DECAY 24/7 Glide-On Waterproof Lip Pencil in Rush is a creamy, longwear lip liner that defines, fills, and locks color in place without drying out.

This smudge-proof pencil combines saturated pigment with a moisturizing base so you can outline, shape, or fully fill lips for a polished look that resists feathering. Formulated with vitamin E, jojoba oil, and cottonseed oil, it delivers smooth application and stays comfortable through eating, drinking, and everyday movement. The Rush shade is a versatile pink-mauve with soft pearl that flatters a range of skin tones and pairs well with both neutral and bold lip colors.

How does this lip pencil keep color from feathering?

The pencil's creamy, wax-rich formula lays down an even barrier at the lip edge to stop gloss or lipstick from migrating. Because the color adheres evenly, it also creates a clean outline for sharper lip looks and helps lipstick last longer when used as a base layer.

  • Waterproof finish resists smudging and bleeding.
  • Creamy texture glides without tugging for precise lines.
  • Can be used to fully fill lips as a long-lasting color base.

Will this formula feel drying or heavy on my lips?

Unlike drying, longwear liners, this pencil contains emollients and vitamin E to maintain comfort through wear. It provides a smooth, cushiony feel rather than a stiff or cakey finish, so lips stay soft even after extended wear.

  • Vitamin E supports a softer, more comfortable finish.
  • Jojoba and cottonseed oils add slip and hydration.
  • Formulated to avoid a chalky or flaky texture.

How should I use the Rush lip pencil for the best results?

Start by outlining the cupid's bow and outer corners, then connect lines for a defined perimeter. For maximum longevity, fill the entire lip with the pencil to create a color-anchoring base, then layer a matching lipstick or gloss over it.

  • Line the outer lip edge for a crisp silhouette.
  • Fill lips fully to prime and extend lipstick wear.
  • Layer a complementary URBAN DECAY shade for depth or shine.

How durable is the wear during everyday activities?

This 24/7 pencil is designed to withstand typical daily actions—talking, eating, and light contact—without significant migration. While marketed as longwear and waterproof, removing the product at the end of the day with a proper makeup remover ensures gentle, complete cleansing.

  • Formulated to remain put through meals and moments of contact.
  • Waterproof ingredients reduce transfer and smudging.
  • Easily removed with an oil-based or micellar makeup remover.

Who is this for: Ideal for anyone who wants a reliable lip liner that doubles as a creamy, wearable color base—perfect for makeup minimalists who prefer a single product that defines and fills, as well as beauty lovers building layered lipstick looks. Rush is especially flattering if you like a muted pink-mauve with a soft pearlescent finish that complements natural and dressed-up styles alike.

Ingredients

896181 2 - INGREDIENTS: CYCLOPENTASILOXANE, SYNTHETIC WAX, POLYBUTENE, ISODODECANE, MICA, CI 77891 / TITANIUM DIOXIDE, SIMMONDSIA CHINENSIS SEED OIL / JOJOBA SEED OIL, HYDROGENATED COTTONSEED OIL, CI 77491 / IRON OXIDES, CERESIN, OZOKERITE, CI 77492 / IRON OXIDES, CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE, CI 77499 / IRON OXIDES, CI 75470 / CARMINE, PHENOXYETHANOL, CI 15850 / RED 7, TOCOPHEROL, ASCORBYL PALMITATE, MALTODEXTRIN (F.I.L. N70013110/1).

FAQ

Q: Is this lip pencil waterproof and smudge-proof?

A: Yes — the 24/7 Glide-On formula is waterproof and resists smudging and feathering during daily wear.

Q: Can I use this pencil to fill my entire lips?

A: Absolutely — you can fill lips completely to prime for longer-lasting lipstick, gloss, or to wear alone.