Truly Soft Serve Hydrating Lip Gloss — Semi-Sheer Rosy Pink, Hyaluronic Acid & Jojoba Oil for High Shine

Truly Soft Serve Hydrating Lip Gloss is a semi-sheer rosy-pink gloss that gives mirror-like shine while helping lips feel hydrated and smooth thanks to hyaluronic acid, jojoba oil, and shea butter.

This lightweight, non-sticky formula layers easily over bare lips or lipstick for a juicy, high-shine finish with a sweet strawberry scent. Designed for everyday wear, it combines visible gloss with skin-conditioning ingredients intended to help lips look and feel softer and more supple over time. The finish reads glossy and fresh rather than heavy, so it’s ideal for quick touch-ups, layering, or a natural makeup look.

How does this gloss hydrate without feeling sticky?

The formula balances emollients and humectants so you get hydration and shine without the tacky texture of older glosses. Hyaluronic acid draws and holds moisture while jojoba oil and shea butter soften the lip surface for a comfortable wear.

• Hyaluronic acid attracts moisture to the lips.
• Jojoba oil provides lightweight nourishment and glide.
• Shea butter helps lock in softness and reduce dryness.
• Non-sticky finish for smooth, mirror-like gloss.

What kind of color and scent can I expect?

Soft Serve offers a semi-sheer rosy pink tint that adds a natural wash of color while preserving translucence, so it enhances your lip shade rather than covering it completely. The scent is a subtle strawberry aroma that reads sweet but not overpowering.

• Semi-sheer rosy pink for everyday wearable color.
• High-gloss finish that amplifies lip dimension.
• Light strawberry scent for a pleasant application experience.
• Works alone or layered over lipsticks and lip liners.

How should I apply and when will I see benefits?

Apply directly from the wand to the center of the lower lip, then press lips together and glide outward for even coverage. Cosmetic benefits—shine and tint—are immediate; conditioning benefits build with consistent use as the oils and hyaluronic acid help improve surface softness.

• Use the applicator for precise, even coverage.
• Reapply as needed for shine throughout the day.
• Layer over matte lipsticks to add gloss and moisture.
• Daily use supports softer-feeling lips over time.

Is this gloss suitable for sensitive or dry lips?

The blend of conditioning oils and humectants is formulated to be gentle and nourishing, making it a good option if your lips lean dry. It’s not marketed as a medical treatment; rather, it’s a cosmetic gloss with hydrating ingredients to help improve comfort and appearance.

• Gentle, non-irritating feel for most users.
• Helps manage surface dryness with regular use.
• Non-sticky texture minimizes discomfort on fragile lips.
• Pairs well with lip balms if additional repair is needed.

Who this is for: Truly Soft Serve Hydrating Lip Gloss is made for anyone seeking a glossy, juicy finish with a hint of rosy color—ideal for people who want immediate shine plus everyday hydration. Choose this gloss if you prefer lightweight, non-tacky products that layer easily over other lip color or stand alone for a fresh, dewy look. It’s especially suited to those who like a subtle scent and want nourishing ingredients like hyaluronic acid, jojoba oil, and shea butter in their makeup routine.

Ingredients

Polyisobutene, Tridecyl Trimellitate, Octyldodecanol, Microcrystalline Wax, Trimethylsiloxysilicate, Synthetic Wax, Fragrance (Parfum), Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Hyaluronate, Butyrospermum Parkii (Shea) Butter, Caprylyl Glycol, Titanium Dioxide(CI 77891), Red 6 (CI 15850), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Aluminum Hydroxide, Iron Oxides (CI 77491), Red 7 (CI 15850), Benzyl Salicylate, Citronellol, Hexyl Cinnamal, Linalool