Tower 28 ShineOn Lip Gloss Jelly - Hydrating Sheer Raspberry Gloss (Wild) with Non-Sticky, Nourishing Oils

Tower 28 ShineOn Lip Gloss Jelly is a non-sticky, hydrating tinted lip balm + gloss that gives sensitive lips a high-shine, lightly sheer raspberry finish while conditioning with a nourishing oil blend.

ShineOn blends the easy comfort of a balm with the gloss-forward look of a jelly, designed for lips that need moisture without irritation. The formula skips plumping agents and fragrances, packing five conditioning oils in a lightweight jelly base that delivers glassy shine and subtle color. Use it solo for a dewy wash of raspberry or layer it over liners and lipsticks for added dimension and shine.

How does this gloss feel and wear on sensitive lips?

The texture is a smooth, lightweight jelly that glides on without tackiness or sting. It’s formulated to be gentle on sensitive lips and avoids known irritants like fragrances and plumping ingredients.

• Non-sticky jelly texture that spreads easily
• Free of fragrances and plumping agents that can irritate
• Five conditioning oils to help comfort and soften lips
• Light, pleasant coconut note rather than harsh scent

What kind of finish and tint should I expect?

ShineOn delivers a high-gloss, ultra-glassy finish that makes lips appear fuller and dewy. The shade Wild provides a lightly sheer raspberry tint that enhances natural lip color without heavy pigment.

• Ultra-glossy, wet-look shine
• Sheer raspberry color for everyday wear
• Buildable when layered over lip liner or lipstick
• Rinses off cleanly with no heavy residue

How does it hydrate and protect lips over time?

Instead of temporary gloss that dries lips out, ShineOn includes a blend of five oils to help lock in moisture and improve softness with repeated use. The jelly base calms and conditions while the oils create a protective, comfortable coating.

• Five conditioning oils to soothe and nourish
• Leaves lips feeling softer after multiple uses
• Light protective barrier against dryness
• Non-greasy finish that still maintains hydration

How do I use ShineOn in my daily routine?

Swipe directly on bare lips for a natural, dewy look or layer over liners and lipsticks as a glossy topcoat. It pairs well with Tower 28 OneLiner lip liners and removes easily without sticky buildup.

• Apply alone for quick tint and shine
• Layer over matte lip color to add dimension
• Touch up throughout the day for renewed gloss and moisture
• Easy removal with regular cleanser or makeup remover

Who is this for: Tower 28 ShineOn Lip Gloss Jelly is ideal for anyone with sensitive lips who wants a hydrating, non-irritating gloss with a sheer raspberry tint. It’s a great pick for people who dislike sticky finishes but want a high-shine look, those who need regular moisture without heavy waxes, and makeup users who like to layer gloss over liners or lip color for a fresh, dewy finish.