Tower 28 LipSoftie Tinted Lip Balm Sugar Plum — Sheer Mauve Hydrating Gloss + Overnight Mask, Jojoba & Shea (0.38 oz)

Tower 28 LipSoftie is a clinically proven, non-sticky tinted lip balm that delivers intense hydration and a sheer mauve gloss while doubling as an overnight lip mask.

Designed for sensitive and easily irritated lips, LipSoftie combines skin-nourishing ingredients like jojoba oil, shea butter, and lysine with food-grade flavors to give a juicy, glossy finish without stickiness or stinging. The vintage-inspired dome applicator spreads an even layer for daytime comfort and can be layered thicker at night for deeper replenishment. Sugar Plum offers a soft mauve tint that enhances your natural lip color while providing continuous moisture.

How does LipSoftie hydrate without feeling greasy?

LipSoftie uses a lightweight blend of jojoba oil and shea butter that locks in moisture while maintaining a cushioned, non-greasy texture. The formula absorbs into the skin’s surface to smooth and soften without leaving a heavy residue.

• Jojoba oil mimics natural skin lipids to nourish without clogging.
• Shea butter supplies long-lasting emollience and pliability.
• Lysine supports visible lip repair and reduces roughness.
• Vegan, non-sticky base preserves a glossy yet comfortable feel.

Can I use this as both a daytime balm and an overnight mask?

Yes — the buildable texture is designed to work as a lightweight daytime balm and as a richer overnight treatment. Apply a thin swipe during the day for glossy hydration, or a thicker coat before bed to help restore moisture while you sleep.

• Daytime: one light pass for sheer tint and glossy comfort.
• Overnight: thicker layer to act as a restorative lip mask.
• Non-sticky finish makes daytime layering with other products easy.
• Food-grade flavoring ensures a pleasant taste without irritation.

What makes Sugar Plum different from other tinted balms?

Sugar Plum delivers a subtle mauve tint that enhances natural lip tone rather than masking it. The color is sheer and buildable, so it flatters a wide range of skin tones while the glossy finish keeps lips looking fresh and hydrated.

• Sheer mauve tint for a natural, wearable look.
• Glossy finish adds shine without tackiness.
• Food-grade, non-artificial flavor for a pleasant experience.
• Clinically proven formula developed for sensitive skin.

How should I apply LipSoftie for best results?

Use the unique dome applicator to squeeze and glide the balm directly onto lips for a smooth, even layer. Reapply as needed throughout the day, and apply a thicker coat at night to boost hydration while you sleep.

• Squeeze gently and sweep the applicator over lips for even coverage.
• Reapply after eating or when lips feel dry for consistent comfort.
• For overnight treatment, layer a generous coat before bed.
• Safe for sensitive lips and suitable for daily use.

Who is this for? Tower 28 LipSoftie in Sugar Plum is aimed at anyone seeking a gentle, effective lip treatment that combines skincare benefits with a sheer glossy tint — especially people with sensitive or irritated lips who want a non-sticky, food-flavored balm that doubles as an overnight mask. It’s a good pick for those who prefer clean, vegan formulas and a natural mauve boost without heavy pigment.

• Lip Treatment for Sensitive Skin - Clinically proven to hydrate and soothe, this everyday lip moisturizer comforts chapped lips instantly with a non-sticky, vegan formula made for sensitive, irritated skin. "Sugar Plum" is a sheer mauve.
• Soothing Ingredients - Packed with jojoba oil, shea butter, and lysine, this deeply hydrating lip balm helps prevent dryness and visibly repairs damaged lips - leaving them soft, smooth, and supple.
• Juicy Tinted Lip Balm - LipSoftie serves up a juicy, sheer lip tint with a subtle glossy finish. Choose from eight food-grade flavors that feel as good as they taste - without any stickiness or stinging.
• How to Use - Squeeze and swipe the vintage-inspired dome applicator directly onto lips to deliver a glassy, even layer of comfort. Use throughout the day or apply a thicker coat at night as a hydrating overnight lip mask.
• Good. Clean. Fun. Always. - Tower 28 was inspired by Los Angeles living and built around real skin needs - creating safe, high-performance formulas for sensitive skin that blend dermatologist-approved skin care with bold, joyful beauty for all.