Too Faced Born This Way Liquid Foundation — Natural Finish, 1.01 fl oz | Medium-to-Full, Hydrating Longwear

Too Faced Born This Way Natural Finish Longwear Liquid Foundation is a hydrating, weightless foundation that delivers medium-to-full, natural-looking coverage with up to 24-hour wear.

This bestselling liquid foundation is formulated to blur the line between skin and makeup, creating a skin-like finish that appears undetectable in photos and everyday light. Lightweight yet buildable, the formula is designed to stay put through sweat, humidity, and long days while preserving a hydrated feel without excess oil. The foundation is vegan and cruelty-free, offering a modern longwear option for those seeking reliable coverage and a natural outcome.

How long will coverage last during a busy day?

Born This Way is engineered for extended wear, maintaining color fidelity and finish for up to 24 hours in everyday conditions. The formula resists sweat, humidity, and transfer, so touch-ups are minimized even during long shifts or events.

• 24-hour color-true wear for prolonged stability
• Waterproof, sweat- and humidity-proof formulation
• Transfer-resistant finish reduces smudging on clothes and masks

What kind of finish and coverage can I expect?

The foundation provides a natural, skin-like finish with medium-to-full, easily buildable coverage. It blurs the appearance of pores and evening out skin tone without looking cakey, delivering a polished complexion that photographs well.

• Natural finish that looks like skin rather than a mask
• Buildable medium-to-full coverage for flexible application
• Non-caking and non-streaking for smooth blending

Will this foundation work for oily or dry skin types?

Born This Way balances hydration with oil-free performance, making it suitable for a range of skin types. Its hydrating base prevents tightness on drier skin while the oil-free, fade-resistant properties help control excess shine on oilier complexions.

• Hydrating elements keep skin comfortable through the day
• Oil-free composition reduces heavy shine buildup
• Fadeproof and creaseproof for consistent wear across skin types

Is this formula suitable for photos and special events?

The product is photo-friendly and formulated to look natural under flash and studio lighting. Its light-reflecting finish and even coverage help produce a smooth appearance in photographs without exaggerated shine.

• Photo-friendly finish reduces flashback and uneven tones
• Improves appearance of skin texture for camera-ready results
• Longwear performance supports event-length use without frequent touch-ups

Who is this for: This foundation is aimed at anyone seeking a longwear, natural-looking base—ideal for people who want buildable medium-to-full coverage with a hydrated, weightless feel. It suits those attending all-day events, working long shifts, or anyone who prefers minimal touch-ups while keeping a skin-like finish. The vegan, cruelty-free formula also appeals to shoppers prioritizing ethical beauty choices.

Ingredients

Ingredients: Water Aqua Eau, Dimethicone, Coco-caprylate/caprate, Trimethylsiloxysilicate, Phenyl Trimethicone, Cetyl Peg/ppg-10/1 Dimethicone, Propanediol, Polyglyceryl-4 Isostearate, Glycerin, Mica, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (coconut) Fruit Juice, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Cocos Nucifera (coconut) Liquid Endosperm, Disteardimonium Hectorite, Sodium Chloride, 1,2-hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Titanium Dioxide (ci 77891), Iron Oxides (ci 77491), Iron Oxides (ci 77492), Iron Oxides (ci 77499)] ILN53753 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.