shu uemura art of hair Nendo Definer Pomade 2.54 fl oz — Lightweight Clay Texture, Workable Matte Hold

shu uemura art of hair Nendo Definer Pomade is a lightweight styling clay-like pomade that sculpts strands, adds workable hold, and creates a silky matte texture for all hair types.

This compact 2.54 fl oz pot draws on the Japanese concept of “nendo” (clay) to deliver a versatile styling product that can be worked in for either rebellious, piecey definition or a neat, controlled finish. The formula builds texture without weighing hair down and rinses clean, while a subtle fragrance combines amber, creamy musk, floral notes and a bright red pepper top to leave hair smelling refined. Use it on towel-dried hair for pliable shaping or on dry hair for final definition and separation.

How does this pomade create texture without stiffness?

The Nendo Definer uses a clay-like base that grips individual strands so you can rake, scrunch, or finger-style hair into textured shapes. It provides hold that remains flexible, so styles stay movable rather than crunchy.

• Workable hold that lets you re-shape throughout the day.
• Matte finish that reduces shine for natural texture.
• Clay-inspired formulation for distinct strand separation.

When should I apply it for the best results?

You can use this pomade on damp or dry hair depending on the effect you want: towel-dried hair gives more control and structure, while dry application adds final definition and separation. Start with a small amount and build as needed to avoid product overload.

• On towel-dried hair: smooth, controlled shapes and longer-lasting structure.
• On dry hair: piecey, roughed-up texture and instant separation.
• Layer with other products in the shu uemura range for added volume or shine control.

Will it work with my hair type and length?

The formulation is created to suit all hair types and a wide range of lengths—from cropped cuts to medium textured styles. Because the hold is workable and the finish matte, it adapts well to fine hair needing grip and thicker hair needing definition.

• Fine hair: adds grip and controlled texture without heaviness.
• Medium to thick hair: shapes and separates strands for defined styles.
• Short to medium lengths: ideal for sculpted, tousled or rebellious looks.

How should I apply and remove the pomade?

Rub a pea-sized amount between palms to warm the product, then apply starting at the roots or mid-lengths depending on desired hold. To remove, shampoo normally; the lightweight texture rinses out more easily than heavy waxes.

• Application: warm in hands, work through hair, build layers as needed.
• Restyling: dampen fingers to reshape without adding more product.
• Removal: regular shampooing restores hair without residue buildup.

Who is this for? The Nendo Definer Pomade suits anyone seeking a modern matte finish and tactile texture—stylists shaping editorial looks, commuters wanting low-shine control, and anyone who prefers flexible hold over stiffness. It’s especially useful for people who like to tweak their style during the day or combine products to fine-tune volume and finish.

Ingredients

AQUA / WATER • CERA ALBA / BEESWAX • BIS-DIGLYCERYL POLYACYLADIPATE-2 • VA/CROTONATES/VINYL NEODECANOATE COPOLYMER • TRIBEHENIN • CETEARYL ALCOHOL • PARAFFINUM LIQUIDUM / MINERAL OIL • CETEARETH-33 • PEG-40 HYDROGENATED CASTOR OIL • PROPYLENE GLYCOL • VP/VA COPOLYMER • KAOLIN • CAPRYLIC/CAPRIC TRIGLYCERIDE • PHENOXYETHANOL • PARFUM / FRAGRANCE • AMINOMETHYL PROPANOL • SORBIC ACID • SODIUM BENZOATE • TALC • ETHYLHEXYLGLYCERIN • MICA • CI 77499 / IRON OXIDES • LIMONENE • BENZOPHENONE-4 • CI 77891 / TITANIUM DIOXIDE • BENZYL BENZOATE • ALPHA-ISOMETHYL IONONE • LINALOOL • HEXYL CINNAMAL • CITRAL • BENZYL ALCOHOL • CITRONELLOL • TOCOPHEROL