Schwarzkopf Professional GOODBYE YELLOW Purple Shampoo 10.1 fl oz — pH‑Balanced, Sulfate‑Free Toner for Blonde & Gray Hair

Schwarzkopf Professional GOODBYE YELLOW Purple Shampoo is a salon-grade, pH-balanced purple wash that neutralizes unwanted yellow and brassy tones in blonde, silver, and gray hair while gently cleansing in a single step.

This professional-strength formula combines direct-acting violet pigments with a pH of 4.5 to tone warm undertones without stripping moisture. Sulfate-free and developed to work on pre-lightened, highlighted, or naturally light hair, it refreshes cool shades between salon appointments. The result is a cleaner, cooler-looking finish that helps maintain the color clarity and shine of blonde, platinum, ash, and silver hues.

How quickly will I see toning results?

You can notice visible neutralization of yellow and brassy tones after the very first use; development time depends on hair porosity and desired intensity. For subtle maintenance, shorter contact time works well; for stronger toning, leave the product on a few minutes longer, then rinse.

• Visible improvement after one wash for most light tones
• Adjust rinse time to control intensity
• Use weekly or as needed to maintain cool tones

Will this damage or dry out my hair?

The formula is sulfate-free and pH-balanced at 4.5 to help protect the hair’s surface while depositing pigment. It cleanses and tones without the harsher effects of strong detergents, but as with any purple shampoo, follow usage guidelines to avoid over-depositing pigments on very porous hair.

• Gentle cleansing preserves natural moisture balance
• Sulfate-free base reduces aggressive stripping
• Recommended frequency prevents over-toning and buildup

How do I use GOODBYE YELLOW for best results?

Apply to wet hair, massage into lather, leave on according to your desired level of toning, then rinse thoroughly. For enhanced results on brassier tones, leave the shampoo on longer, but always test timing on a small section first.

• Wet hair thoroughly before applying
• Massage evenly from roots to ends for full coverage
• Rinse well and follow with a conditioner for softness

Can this be used on all light hair shades and textures?

GOODBYE YELLOW is formulated for blonde, silver, gray, and highlighted hair in a range of textures. It works on chemically lightened and natural light shades, though results vary with hair porosity, starting tone, and previous color treatments.

• Suitable for pre-lightened, highlighted, or natural blondes
• Effective on silver and gray shades to reduce yellowing
• Performance influenced by hair porosity and prior treatments

Who is this for: Schwarzkopf Professional GOODBYE YELLOW Purple Shampoo is intended for people who want to neutralize yellow and brassy tones and maintain cool, salon-fresh blondes, platinums, ash shades, and silver-gray hair at home. It is ideal for clients who prefer a professional-strength, pH-balanced toner that cleanses and refreshes color in one easy step, and for anyone who wants to extend the life of their salon color between appointments.

Ingredients

Aqua (Water, Eau), Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Coco-Glucoside, Sodium Chloride, Sodium C14-16 Olefin Sulfonate, PEG-120 Methyl Glucose Dioleate, Sclerocarya Birrea Seed Oil, Panthenol, Polyquaternium-10, Parfum (Fragrance). PEG-7 Glyceryl Cocoate, Caprylyl/Capryl Glucoside, Citric Acid, Sodium Benzonate, PEG-40 Hydrogenated Castor Oil Glycol Distearate, Coconut Acid, Laureth-4, Hydrogenated Castor Oil Magnesium Citrate, Succinic Acid, Acid Violet 43, HC Blue No. 12, HC Blue No. 16, Lactic Acid, Propylene Glycol, Benzyl Alcohol