Purpose

Purpose Gentle Cleansing Wash Facial Cleanser, 6 fl oz Pump (Pack of 6) — Soap-Free, Dermatologist-Developed for All Skin Types

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£65.82

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Product details

Purpose Gentle Cleansing Wash is a soap-free, dermatologist-developed facial cleanser that removes dirt, oil, and makeup — including around the eyes — without over-drying or leaving residue.

Formulated for everyday use on all skin types, Purpose Gentle Cleansing Wash arrives in a convenient 6-fluid-ounce pump and is available as a six-pack for long-lasting supply. It emphasizes simplicity by avoiding common irritants: no soap, added sulfates, alcohol, synthetic colors, gluten, or oil. Designed to rinse clean and avoid pore-clogging, this wash pairs well with Purpose Dual Treatment Moisture Lotion SPF 10 for an uncomplicated skincare routine.

How does this cleanser remove makeup and oil without drying the skin?

The formula balances effective cleansing agents with gentle surfactants that lift makeup and excess oil while preserving the skin’s natural moisture barrier. It rinses without leaving a film so skin feels clean, not tight. Ophthalmologically friendly components minimize sting around the eyes, helping remove eye makeup comfortably.

  • Soap-free formulation prevents alkaline stripping of oils.
  • Gentle surfactants lift makeup and sebum without harshness.
  • Rinses clean to avoid residue that can clog pores.
  • Non-stinging ingredients suitable for eye-area cleansing.

Is the wash safe for sensitive or dry skin?

Yes — this cleanser was developed with dermatologists to be suitable for sensitive and dry skin types. It deliberately omits alcohol, added sulfates, synthetic colors, and drying oils that often trigger irritation. Because it doesn’t strip moisture, it’s a good option for people who find many cleansers too harsh.

  • Free from alcohol and added sulfates to reduce irritation risk.
  • No synthetic colors or gluten, simplifying ingredient exposure.
  • Formulated to avoid leaving skin feeling tight or flaky.

How should I incorporate Purpose Gentle Cleansing Wash into my routine?

Use the pump wash twice daily—morning and evening—or as needed to remove makeup and impurities. Apply to damp skin, massage gently, then rinse thoroughly and follow with a moisturizer like Purpose Dual Treatment Moisture Lotion SPF 10 for daytime protection. The pump bottle is travel-friendly and the pack-of-six keeps you stocked.

  • Apply to damp face, massage, and rinse; safe for eye makeup removal.
  • Follow with a hydrating lotion or SPF during the day.
  • Pack of six bottles reduces repurchase frequency for regular users.

What ingredients and testing standards matter for everyday use?

The wash focuses on essential, non-irritating ingredients and excludes unnecessary additives that can provoke sensitivity. It is not tested on animals and avoids common allergens like gluten and synthetic dyes. The simplified formula makes it suitable for those who prefer minimal, transparent skincare choices.

  • No oil, soap, synthetic colors, added sulfates, alcohol, or gluten.
  • Dermatologist-developed to fit a broad range of skin needs.
  • Not tested on animals—aligned with cruelty-free preferences.

Who is this for? Purpose Gentle Cleansing Wash is aimed at shoppers who want a reliable, no-frills facial cleanser that removes makeup and excess oil while minimizing irritation—especially people with sensitive or dry skin, those who prefer fragrance- and dye-free formulations, and anyone wanting an eye-safe cleanser. The six-pack format suits households, frequent users, or shoppers seeking value and consistency in daily skincare.

Ingredients

Ingredients Water, PEG-80 Sorbitan Laurate, Cocamidopropyl Betaine, PEG-150 Distearate, Sodium Cocoamphoacetate, Lauryl Glucoside, Glycerin, Phenoxyethanol, Sodium Lauroampho PG-Acetate Phosphate, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Tetrasodium EDTA, Fragrance, Ethylhexylglycerin, Citric Acid

FAQ

Q: Can I remove eye makeup with this cleanser?

A: Yes. The formula is designed not to sting the eyes and effectively removes eye makeup when gently massaged and rinsed.

Q: Is this product suitable for sensitive skin?

A: Yes. Developed with dermatologists and free of alcohol, added sulfates, synthetic colors, and gluten to minimize irritation.