Purpose Gentle Cleansing Wash facial cleanser — 6 fl oz pump (Pack of 2), soap‑free, non‑drying for all skin types

Purpose Gentle Cleansing Wash is a mild, dermatologist-developed facial cleanser that removes dirt, oil, and makeup without over-drying or irritating skin.

This lightweight cleansing wash comes in a convenient pump bottle and is formulated for use on all skin types, including sensitive and dry skin. Free from soap, alcohol, added sulfates, synthetic dyes, and gluten, it rinses clean without leaving residue or clogging pores. The formula is gentle enough for the eye area and designed to pair with Purpose moisturizers for a simple, everyday routine.

How does this cleanser remove makeup and dirt without drying my skin?

The formula balances effective cleansing agents with mild surfactants that lift oil and makeup while preserving the skin's natural moisture barrier. It rinses away impurities without leaving a tight or flaky feel.

• Removes daily oil, dirt, and light makeup in one wash
• No harsh soap or alcohol that strips skin oils
• Non-residue finish prevents clogged pores

Is this product safe for sensitive eyes and delicate areas?

Yes — the wash is formulated to avoid stinging and is gentle enough for removing eye makeup when used carefully. It’s free of irritants like synthetic colors and added sulfates that can aggravate sensitive skin.

• Won’t sting the eyes when used as directed
• Simplified ingredient profile to reduce irritation risk
• Suitable for routine morning and evening cleansing

What key ingredients and exclusions should I expect?

Purpose focuses on removing unnecessary components while keeping effective cleansing performance. The wash contains mild cleansing agents and intentionally excludes oil, soap, alcohol, gluten, synthetic dyes, and added sulfates.

• Dermatologist-developed for broad skin compatibility
• No animal testing; formulated without synthetic colors
• Designed to pair with Purpose Dual Treatment Moisture Lotion SPF 10

How do I use this cleanser in my daily routine?

Pump a small amount into damp hands, massage gently across face and eye area, then rinse thoroughly with warm water. Follow with your preferred Purpose moisturizer for hydration and protection.

• Use morning and night for consistent results
• Safe for follow-up with serums and SPF products
• Comes in an easy-pump 6 fl oz bottle; available as a pack of two

Who is this for: Purpose Gentle Cleansing Wash is aimed at anyone seeking a straightforward, effective facial cleanser that’s kind to sensitive or dry skin. It’s a practical choice for buyers who prefer minimal ingredient lists, need a product safe for the eye area, or want a gentle daily cleanser that works well with basic moisturizing and sun-care steps. Ideal for those building a simple regimen or replacing harsher cleansers with a more skin-friendly option.

Ingredients

Water, PEG-80 Sorbitan Laurate, Cocamidopropyl Betaine, PEG-150 Distearate, Sodium Cocoamphoacetate, Lauryl Glucoside, Glycerin, Phenoxyethanol, Sodium Lauroampho PG-Acetate Phosphate, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Tetrasodium EDTA, Fragrance, Ethylhexylglycerin, Citric Acid