Pureology Strength Cure Shampoo for Damaged & Color-Treated Hair — 9 fl oz, Sulfate-Free Repair & Color Protection

Pureology Strength Cure Shampoo is a sulfate-free, vegan cleansing and repair formula designed to restore strength, reduce breakage, and protect color-treated hair.

This concentrated salon-grade shampoo targets damaged, over-processed, or heat-stressed hair while preserving salon color. Formulated with Pureology’s Antifade Complex and advanced anti-breakage technology, it produces a rich, creamy lather that cleanses without stripping pigments. One bottle delivers many uses and works best as part of the Strength Cure system alongside its matching conditioner and leave-in treatments.

How does this shampoo restore strength and reduce breakage?

The formula rebuilds weakened strands by replenishing key structural elements and smoothing the cuticle to resist snapping. In system use, it has been shown to significantly improve tensile strength and reduce breakage compared with untreated hair. Regular use helps seal split ends and improves manageability.

• ZeroSulfate cleansing prevents harsh stripping of natural oils and color.
• Anti-breakage tech targets weakened points along the hair fiber.
• Concentrated formula: over 75 applications per bottle when used sparingly.
• Works synergistically with Strength Cure Conditioner and Dream Healer Serum.

Will this keep my color looking fresh?

Yes — the Antifade Complex in Pureology Strength Cure Shampoo is engineered to protect color molecules during cleansing and reduce premature fading. The gentle lather cleans without removing pigments, leaving dyed hair brighter for longer. It’s especially helpful for hair that’s been lightened, highlighted, or frequently styled.

• Color-safe, vegan formulation minimizes pigment loss during washes.
• Sulfate-free surfactants preserve dye integrity and shine.
• Smoothes the hair surface to reflect light for improved vibrancy.

How should I use this shampoo for best results?

Apply a small, dime-sized amount to wet roots, lather thoroughly, and work the foam down to ends before rinsing. For very damaged hair, a second gentle cleanse can help remove buildup. Follow with Strength Cure Conditioner and, if needed, Dream Healer Serum on mid-lengths and ends for targeted repair.

• Apply to wet hair, emulsify at the scalp, rinse, then condition.
• Pair with matching Strength Cure Conditioner for maximum strength gains.
• Finish with Dream Healer Serum to seal split ends and add smoothness.

Is this shampoo suitable for my hair type and lifestyle?

Pureology Strength Cure Shampoo is formulated for all hair types that are damaged or color-treated, including fine to medium strands. Its lightweight, concentrated formula won’t weigh hair down while providing deep repair, making it a practical choice for everyday color maintenance and frequent heat styling routines.

• Ideal for brittle, chemically processed, heat-stressed, or overworked hair.
• Lightweight enough for fine hair, yet nourishing for medium textures.
• Vegan and free of sulfates for conscious, color-preserving care.

Who is this for: If you color your hair, use heat tools regularly, or notice increased breakage and split ends, this concentrated Pureology shampoo helps restore resilience and maintain color. It’s best for shoppers seeking salon-level repair without harsh detergents — especially those who plan to use the full Strength Cure regimen for optimal, long-term improvement.

Ingredients

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, COCO-BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, PARFUM / FRAGRANCE, SODIUM ISETHIONATE, CITRIC ACID, PPG-5-CETETH-20, SODIUM CHLORIDE, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, AMODIMETHICONE, POLYQUATERNIUM-10, CARBOMER, ACRYLATES COPOLYMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, C11-15 PARETH-7, HEXYL CINNAMAL, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LINALOOL, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL, CAMELINA SATIVA SEED OIL, TRIDECETH-12, SALICYLIC ACID, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, SODIUM BENZOATE, MAGNESIUM NITRATE, BENZYL ALCOHOL, C12-13 PARETH-23, C12-13 PARETH-3, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, POLY(LINSEED OIL), BENZOPHENONE-4, PHENOXYETHANOL, CITRONELLOL, CI 14700 / RED 4, METHYLCHLOROISOTHIAZOLINONE, SORBIC ACID, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE, CI 15510 / ORANGE 4