Pureology Pure Volume Shampoo for Fine Color-Treated Hair — 1.7 fl oz, Lightweight Sulfate-Free Volume & Color Protection

Pureology Pure Volume Shampoo is a lightweight, sulfate-free shampoo that boosts body and movement in fine, flat, color-treated hair while protecting color vibrancy.

This professional-grade shampoo combines wheat protein and eucalyptus leaf extract to lift hair at the roots and restore natural movement without stripping color. Formulated 100% vegan and free of sulfates, parabens, mineral oil and animal-derived ingredients, Pure Volume is built around Pureology's Antifade Complex® to help preserve salon color and add shine. Whether you need a daily clarifying wash or an occasional volumizing boost, this shampoo balances scalp refreshment with gentle color protection.

How does this shampoo add volume without weighing hair down?

Pure Volume relies on a lightweight formula and volumizing proteins that coat strands without heavy residue. It clarifies buildup at the scalp, creating lift at the roots while leaving mid-lengths and ends free to move naturally.

• Wheat Protein: provides body and visible lift.
• Eucalyptus Leaf Extract: supports follicle health and a refreshed scalp.
• ZeroSulfate® base: cleans without stripping conditioners or color finishes.

Will this shampoo keep my color looking fresh?

Yes—Pureology infuses every formula with its Antifade Complex®, plus UV-filtering sunflower seed extract and vitamin E to protect against color-fading environmental effects. The result is a gentler cleanse that preserves vibrancy compared with many standard clarifying shampoos.

• Antifade Complex®: helps lock in color-pigment payoff.
• Sunflower Seed (UV filter) and Vitamin E: shield hair from sun and oxidative stress.
• Sulfate-free: reduces the risk of premature color washout.

How should I use Pure Volume Shampoo for the best results?

For optimal lift, focus cleansing at the scalp where oil and product buildup flatten hair. Use a small, dime-sized amount, emulsify into a lather, rinse, and repeat if extra cleansing is needed; follow with a volumizing conditioner for added body and manageability.

• Apply to wet hair, concentrate on the scalp first, then work to ends.
• Rinse thoroughly; repeat for deeper cleansing.
• Pair with Pure Volume Conditioner to enhance fullness and shape.

Is this safe for sensitive or environmentally minded users?

Pureology's formulas are vegan and free from sulfates, parabens, mineral oil, and animal testing—appealing to users who prioritize clean, cruelty-free haircare. The shampoo is designed for color-treated hair and provides a gentle, clarifying wash suited to many routines.

• 100% Vegan formulation with no animal-derived ingredients.
• Free from sulfates and parabens for gentler cleansing.
• Not tested on animals; created with sustainability-minded practices.

Who is this for? Pure Volume Shampoo is ideal for anyone with fine, flat, or limp color-treated hair who wants lightweight lift and renewed movement without sacrificing color protection. It's also a smart pick for salon clients and daily users seeking a professional, vegan shampoo that clarifies the scalp while building body—especially useful for those who style frequently or need their color to hold between salon visits.

Ingredients

AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 / RED 33, POTASSIUM SORBATE