Pureology Mess It Up Texture Paste for Color-Treated Hair — Medium Hold, Shine & Flexible Texture (Vegan, Sulfate-Free)

Pureology Mess It Up Texture Paste is a medium-hold, shine-enhancing styling paste formulated to add flexible texture and protect color-treated hair.

Designed for hair that's been colored, this vegan, sulfate-free paste blends Vegetable Protein with Pureology's Antifade Complex® to sculpt, define, and preserve vibrancy while delivering a soft, touchable finish. Lightweight yet workable, the formula layers easily for separation, piecey texture, and subtle sheen without stiffness or residue. Its signature aromatherapy mix of tuberose, almond milk, and cedarwood leaves hair smelling refined and fresh.

How does this paste shape hair without feeling stiff?

Mess It Up uses a medium-hold base that gives structure but remains pliable, so styles can be restyled during the day. The texture paste binds strands for definition while keeping movement and natural softness.

• Vegetable Protein for flexible hold and body
• Lightweight waxes prevent crunchy buildup
• Workable finish allows reworking with fingers

Will it help preserve my hair color and shine?

The formula includes Pureology’s Antifade Complex® plus Sunflower Seed UV filter and Vitamin E to reduce color-stripping effects from environmental stressors. While styling, it also helps maintain vibrancy and adds a reflective sheen without heavy silicones.

• Antifade Complex® supports longer-lasting color payoff
• Sunflower Seed acts as a UV filter to shield color
• Vitamin E helps protect and enhance natural shine

How do I use this paste for day-to-day styling?

Warm a small amount between palms and apply to dry or towel-dried hair, focusing on mid-lengths and ends for separation or to crown for lift. Start with a pea-sized amount and build as needed to avoid overloading finer hair.

• For piecey looks: rub into ends and twist small sections
• For volume: work into roots and lift with fingers
• To refresh: tousle through dry hair and reshape

Is this product clean and cruelty-free?

Yes — Pureology Mess It Up is formulated without sulfates, parabens, mineral oil, or animal-derived ingredients and is never tested on animals. The brand emphasizes eco-conscious, salon-quality care for color-treated hair.

• 100% vegan formulation
• ZeroSulfate® approach for gentler color care
• No animal testing or animal by-products

Who is this for: This paste is well-suited to people with color-treated hair who want medium, flexible hold plus added texture and shine. It works particularly well for those seeking a natural, touchable finish—ideal for short to medium lengths, layered cuts, and anyone who likes to restyle throughout the day without compromising color vibrancy.

• UPC / Identifier: B08999ZPGF

Ingredients

AQUA / WATER / EAU, STEARYL ALCOHOL, PEG-40 HYDROGENATED CASTOR OIL, TRIBEHENIN, PVP, PETROLATUM, DIMETHICONE, HYDROGENATED OLIVE OIL STEARYL ESTERS, VP/VA COPOLYMER, POLYACRYLAMIDE, OLETH-10 PHOSPHATE, PHENOXYETHANOL, C13-14 ISOPARAFFIN, PEG/PPG-17/18 DIMETHICONE, PARFUM / FRAGRANCE, CAPRYLYL GLYCOL, POTASSIUM HYDROXIDE, SORBIC ACID, LAURETH-7, TOCOPHEROL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, BUTYLENE GLYCOL, BENZYL ALCOHOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, BENZYL SALICYLATE, LINALOOL, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, BENZOPHENONE-4, COUMARIN, CITRONELLOL, LIMONENE, EUGENOL, BENZYL BENZOATE, ANISE ALCOHOL, BHT, CITRIC ACID