Pure Ziva Black Matte Cake Eyeliner & Pressed Eyeshadow Compact — Water‑Activated, Long‑Wear, Gluten & Cruelty Free

This dual‑use compact combines a finely milled, richly pigmented black powder with a pressed pan, giving you a professional finish whether you use it wet or dry. Formulated without gluten and never tested on animals, it’s made in the USA for consistent quality. The cake format activates with a touch of water for smooth, long‑wearing definition, while the pressed portion provides convenient, on‑the‑go color for eyelids or smudged liner looks.

How do I convert the powder into a liner?

Turn the powder into an eyeliner by moistening a thin brush, then swiping it across the cake to create a paste. Adjust the amount of water to control consistency—from a creamy gel for crisp lines to a drier paste for softer, smoky edges.

• Dampen an angled or liner brush with a little water.
• Swirl once or twice on the cake to form a smooth paste.
• Apply along lashes for a defined line or build thickness gradually.
• Allow a moment to set for improved longevity.

Can I use the pressed shade for everyday eyeshadow or blending?

Yes — the pressed black matte works well as an eyeshadow base, crease intensifier, or as a tool for soft smoky looks. It blends easily with brushes and pairs well with other shades for dimension without oxidizing or becoming patchy.

• Apply dry with a flat brush for dense color payoff.
• Use a fluffy brush to diffuse the edges for a smoky effect.
• Layer over primer for enhanced wear and true-to-pan color.
• Combine with other shades to create depth and transition tones.

What makes this formula travel‑ and backstage‑friendly?

The cake-to-cream system and compact pressed pan reduce spills and mess, making the product easy to carry for touchups or professional kits. Its water‑activated nature means you can take only a damp brush to refresh lines, and the long‑lasting matte finish stands up to lights and movement.

• Solid cake form resists breaking and transport mess.
• Pressed pan gives instant, no‑prep application when dry.
• Water activation lets you customize intensity anywhere.
• Made in the USA with cruelty‑free production standards.

How should I care for and store the compact?

Keep the compact closed and dry between uses to preserve texture and prevent contamination. Clean brushes regularly to maintain color purity and avoid introducing oils or residue to the pan.

• Close lid tightly after each use to protect the powder.
• Store in a cool, dry place away from direct sunlight.
• Sanitize brushes weekly for optimal hygiene and pigment performance.
• If the cake dries, add a very small amount of water and rework with a spatula.

Who is this for? This compact is ideal for anyone seeking a multifunctional black matte product—makeup artists who need adaptable tools for stage and photography, travelers who prefer minimal kits, and daily users who want a reliable, buildable black for liners and smoky eyes. It suits those avoiding gluten in cosmetics and anyone who prioritizes cruelty‑free, USA‑made beauty essentials.

Ingredients

Talc, PEG-2M, Laureth-4, Sorbitan Sesquioleate, Silica, Isopropyl Palmitate, Phenoxyethanol, Methylparaben, Propylparaben, Calcium Silicate, Propyl Gallate May contain: Iron Oxides (CI 77499)