Pure Brazilian

Pure Brazilian Anti‑Frizz Daily Leave‑In Serum 13.5 oz — Keratin & Argan for Heat and UV Protection, Lightweight Shine

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£45.24

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Product details

Pure Brazilian Anti‑Frizz Daily Leave‑In Serum is a lightweight, fortified leave‑in treatment that smooths frizz, shields hair from heat and UV exposure, and strengthens strands with keratin and argan oil.

This salon‑grade leave‑in serum is formulated to add moisture, shine, and manageability to dry, stressed, or color‑treated hair without weighing it down. The blend of keratin, argan oil and essential nutrients deposits a protective layer on the cuticle, helping reduce styling time while maintaining color vibrancy and a silky finish. It’s designed for daily use before blow‑drying or styling, and for anyone seeking a straightforward product that protects against mechanical and environmental stressors.

How does this serum reduce frizz and add shine?

The formula smooths and seals the hair cuticle so strands reflect light more evenly, which visibly reduces frizz and increases shine. Lightweight conditioning agents slip into the hair surface to make tangles easier to manage while keratin helps reinforce each strand.

  • Keratin proteins help fortify weak points along the shaft
  • Argan oil delivers fast‑absorbing shine and softness
  • Cuticle‑smoothing ingredients minimize flyaways and static

Will this protect hair from heat styling and sun exposure?

Yes — the serum creates a protective layer that helps buffer hair from high heat during blow‑drying and styling, and includes filters that reduce UVA/UVB impact. Using it before heat tools lowers styling time and the risk of surface damage while preserving color tone and gloss.

  • Apply prior to blow‑drying to reduce time and friction
  • Lightweight UV protection helps guard color and moisture loss
  • Forms a temporary barrier against thermal and environmental stress

How should I use this leave‑in serum for best results?

Dispense a small amount into palms, emulsify, and apply from mid‑lengths to ends on towel‑dried hair. Comb through to distribute evenly, then style as usual; add a tiny touch to dry hair for spot smoothing or extra shine.

  • Start with a pea‑sized amount for short hair; increase for longer or thicker hair
  • Use before heat styling to reduce blow‑dry time and boost protection
  • Reapply sparingly to dry ends for shine and frizz control between washes

What visible improvements can I expect and when?

Most users notice reduced frizz and easier styling immediately after the first application, with improved softness and manageability over continued use. Strengthening benefits from keratin build up over time, helping hair feel stronger and look healthier with regular application.

  • Immediate: smoother texture, less flyaway, added shine
  • Short term: quicker drying and easier detangling
  • Ongoing: improved resilience and more consistent styling results

Who is this for: This Pure Brazilian leave‑in serum is suitable for people with frizzy, dry, color‑treated, or heat‑styled hair who want salon results at home without heavy silicones. It works well for all hair textures that need smoothing, protection, and moisture retention, and for stylists seeking a dependable finishing step that clients can use daily.

Ingredients

Water, Cetearyl Alcohol, Behentrimonium Chloride, Centrimonium Chloride, Amodimethicone, Trideceth-12, Cetyl Esters Wax, Hydrolyzed Keratin, Acai Extract, Argina Spinosa (Argan Oil), Fragrance (Parfum), Sodium PCA, Disdoium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, Retinyl Palmitate, Panthenol, Citric Acid.

FAQ

Q: Can I use this serum on color-treated hair?

A: Yes. The serum helps protect color by adding shine and UV protection while reducing styling damage.

Q: How much product should I use per application?

A: Start with a pea‑sized amount for short hair; increase for longer or thicker hair, focusing on mid-lengths to ends.