Public Goods Natural Gentle Shampoo — 12 fl oz, Sulfate & Paraben Free Vegan Daily Cleanser

Formulated to work for both women and men, this mild shampoo removes dirt and buildup without stripping natural oils. It uses a blend of organic essential oils to hydrate and refresh hair, is free from harsh detergents and synthetic fragrances, and comes in a 12 fl oz bottle made from 100% recycled post-consumer plastic. Produced in Canada and cruelty-free, it’s intended to be an everyday cleanser that pairs well with the matching conditioner for best results.

How does this shampoo clean without sulfates?

Instead of strong sulfate surfactants that can over-dry hair, this formula relies on gentler cleansing agents and plant-derived ingredients to lift oil and debris while retaining moisture. That makes it suitable for frequent use and for people with normal to dry hair who want a balanced clean.

• Gentle plant-based surfactants remove dirt but preserve natural oils.
• Sulfate-free formula reduces the risk of dryness and frizz.
• No synthetic fragrances or harsh detergents included.

Will it work for my hair type and color-treated hair?

This shampoo is designed for all hair types, including fine, curly, straight, and color-treated hair. Because it avoids harsh chemicals like parabens and sulfates, it’s less likely to strip color or weaken processed hair when used as part of a regular routine.

• Safe for color-treated hair when used gently and followed by conditioner.
• Balanced formula supports a range of textures from straight to curly.
• Light, nourishing oils provide softness without weighing hair down.

What sensory experience and scent should I expect?

The shampoo has a subtle, natural aroma derived from organic essential oils rather than heavy synthetic fragrance. It delivers a fresh, clean scent profile that complements the matching conditioner’s notes of grapefruit, mandarin, herbs, and wood when both are used together.

• Delicate essential-oil scent—no overpowering synthetic fragrances.
• Pairs well with Public Goods Conditioner for layered fragrance notes.
• Gentle lather that rinses clean without residue.

How does this product reflect sustainability and ethical choices?

Public Goods emphasizes responsible sourcing and packaging: the bottle is made from 100% recycled post-consumer plastic and the formula is cruelty-free and vegan. Removing common harmful additives like parabens and formaldehyde-derived ingredients reduces environmental and personal exposure.

• Packaged in recycled post-consumer plastic for reduced waste.
• Cruelty-free and vegan—no animal testing or animal-derived ingredients.
• Formulated without parabens, synthetic fragrances, or harsh preservatives.

Who is this for? This shampoo is aimed at people who want a reliable, everyday cleanser that prioritizes gentle ingredients and sustainable packaging—ideal for anyone seeking a mild, vegan option for normal, dry, or color-treated hair. If you prefer light, natural scents and avoid sulfates and parabens, this product provides a straightforward, eco-minded option to keep hair clean, manageable, and refreshed when paired with the matching conditioner for extra hydration and scent complexity.

Ingredients

Essential Oils, No Sulfates, No Parabens, No Synthetic Fragrances