PERSONA Plum 24HR Waterproof Eyeliner Pencil — Creamy, Smudge-Resistant Plum Shade, Vegan & Long-Wear

PERSONA 24HR Plum is a creamy, waterproof eyeliner pencil that glides on smoothly, sets to a long-lasting budge-proof finish, and works for lash line or waterline looks.

PERSONA's 24HR Plum Waterproof Eyelrow Pencil delivers a rich plum shade in a soft, blendable formula designed to resist smudging, flaking, and fading. Made in the USA, vegan, and free from parabens and gluten, this pencil adapts from precise liner to smoky finish depending on application technique. The texture is creamy out of the tube and sets quickly, so it’s easy to create everything from subtle tightlining to a dramatic evening look without frequent touch-ups.

How does this pencil behave through a busy day?

The formula is engineered to remain put for up to 24 hours under normal wear conditions. It glides on smoothly, allows a brief blending window, then sets to resist transfer and smearing so your eye look stays consistent from morning meetings to late plans.

• 24-hour waterproof wear tested for everyday activities
• Quick-setting finish reduces midday smudging
• Creamy application prevents pulling on delicate eyelid skin
• Sharpen as needed for renewed precision

Can I use it on the waterline and for tightlining?

Yes — the soft, smooth lead deposits color precisely for tightlining and the formula is formulated to be suitable for the waterline. Apply with a steady hand and allow 30 seconds to set fully for best staying power.

• Thin point ideal for lash root definition
• Blend immediately for a smoky effect, then allow to lock in
• Safe for lash line and waterline use when applied per directions
• Great for building intensity without tugging

What finish and looks can I create with PERSONA 24HR Plum?

The plum shade offers a versatile, slightly softer alternative to black while still providing strong definition. Use a precise stroke for a clean liner, a smudger brush for a diffused smoked-out eye, or layer for a deeper, evening-ready line.

• Crisp, defined eyeliner with a single stroke
• Smoky, blended looks when smudged and softened
• Layerable coverage to intensify color without flaking
• Works alone or paired with eyeshadow for depth

What is in the formula and how does it align with clean-beauty preferences?

PERSONA 24HR Plum is vegan, cruelty-free, and formulated without parabens and gluten to meet clean-beauty priorities. The blend focuses on a creamy texture that sets into a long-wear finish while avoiding common controversial ingredients.

• 100% vegan and not tested on animals
• Paraben-free and gluten-free formulation
• Proudly made in the USA under quality standards
• Creamy base designed for both precision and blendability

Who is this for? PERSONA 24HR Plum Waterproof Eyeliner Pencil is designed for anyone who wants a dependable, richly pigmented liner that adapts to multiple techniques — from precise tightlining to sultry smudged looks. It’s a strong fit for busy professionals, makeup lovers who prefer long-lasting finishes, vegan or clean-beauty shoppers, and anyone seeking a plum shade as a softer, yet bold, alternative to black. Pair it with your favorite primer or eyeshadow for extended wear and experiment with sharpening or blending to customize every application.