PERSONA 24HR Brown Waterproof Eyeliner Pencil — Creamy, Smudge-Resistant Vegan Pencil for Lash Line & Waterline

PERSONA 24HR Brown Waterproof Eyeliner Pencil is a creamy, long-wearing pencil that delivers waterproof definition for the lash line and waterline with a budge-resistant finish.

Designed for everyday wear and late nights, this brown eyeliner balances smooth application with durable performance. The formula glides on creamy for precision lines or quick smudges, then sets to resist smudging, flaking, and fading. Free from parabens, gluten, and animal testing, it’s 100% vegan and made in the USA for conscious beauty routines that need reliable staying power.

How will this eyeliner perform throughout a busy day?

The pencil is formulated to stay put for up to 24 hours, resisting movement from tear, sweat, and humidity. You can rely on it for crisp lining in the morning and intact definition into the evening without reapplication.

• 24-hour waterproof wear for long-lasting definition
• Resists smudging, flaking, and fading
• Sets quickly after application for minimal transfer

Can I use it on the waterline and for tightlining?

Yes — the soft, blendable texture is designed for delicate areas like the waterline and tightline. Apply gently and, if you prefer a smokier effect, smudge within 30 seconds before the product sets.

• Safe and smooth glide for precise tightlining
• Blendable for soft, smoked looks before setting
• Sharpens cleanly for defined liner work

What makeup looks can I create with this pencil?

Whether you want a subtle everyday enhancement or a dramatic evening line, the pencil adapts easily. Use a fine tip for crisp, defined lines, or smudge for a diffused, sultry effect.

• Natural lash-definition for daytime wear
• Smudged smoky eye when blended immediately after application
• Intense liner finishes for evening looks when applied sharply

Is this product clean beauty friendly?

PERSONA’s 24HR Brown Pencil is formulated without parabens and is gluten-free, vegan, and cruelty-free. It’s produced in the USA, aligning with standards for many clean-beauty shoppers who want performance plus ethical considerations.

• Vegan and cruelty-free formulation
• Paraben-free and gluten-free ingredients list
• Made in the USA with quality control standards

Who is this for: This eyeliner is ideal for anyone seeking a dependable, multi-use brown pencil that performs across a full day and night. It suits makeup beginners who need an easy-to-blend product and seasoned artists who require reliable, precise lines for both subtle daytime looks and dramatic evening makeup — all while maintaining vegan and clean-beauty standards.