Obagi Medical NU-GEN NAD+ Cellular Renewal Face Serum — 1 oz, Niacinamide & NMN for Wrinkles, Dark Spots & Hydration

Obagi NU-GEN NAD+ Cellular Renewal Face Serum is a medical-grade anti-aging serum that supports cellular renewal and visibly reduces wrinkles, dark spots, and signs of skin aging.

This lightweight 1 oz serum combines NAD+ with NMN and niacinamide (NAM) in a proprietary AGE CTRL Complex to help restore skin appearance and promote healthier-looking skin over time. Formulated for everyday use, the non-greasy, non-comedogenic formula is dermatologist tested and designed to layer easily under creams and treatments. Clinical testing demonstrates measurable improvements across multiple visible signs of aging, offering a comprehensive approach for skin longevity.

How does this serum target multiple signs of aging?

The formula focuses on cellular energy and renewal by delivering highly soluble NAD+ plus booster-precursors NMN and niacinamide to skin cells. Those ingredients work together to support natural repair pathways and help correct uneven tone, fine lines, and loss of firmness without harsh exfoliation.

• AGE CTRL Complex: NAD+, NMN, and niacinamide to address cellular aging mechanisms.
• Clinically-tested: Shown to improve visible aging markers in controlled studies.
• Multi-symptom action: Targets tone, texture, wrinkles, sagging, and dullness.

When and how should I add it to my routine?

Apply the serum after cleansing and toning, and before heavier serums, oils, or moisturizers—follow the general layering rule of thinnest to thickest textures. For optimal outcomes, use twice daily as part of both AM and PM regimens; allow it to absorb fully before applying sun protection in the morning.

• Application: Dispense a small amount and smooth evenly across face and neck.
• Timing: Use in morning and evening for consistent cellular support.
• Layering: Place under moisturizers and sunscreen for daytime protection.

Is this serum suitable for all skin types and tones?

Obagi designed NU-GEN to be non-irritating and non-comedogenic so it can be incorporated into most skin care regimens. Dermatologist testing and the brand's history of inclusive clinical work support its use across a range of skin types and tones, though those with highly reactive skin should patch-test first or consult a clinician.

• Non-greasy, lightweight texture fits oily to dry skin.
• Non-comedogenic to reduce risk of clogged pores.
• Dermatologist tested; patch testing advised for sensitive skin.

What results can I reasonably expect and in what timeframe?

Clinical data on file indicates visible reduction in the appearance of age-related signs, with the brand reporting measurable rewinding of skin age in study participants. Individual results vary, but many users notice improvements in tone, texture, and fine lines with consistent twice-daily use over weeks to months.

• Visible improvements across multiple aging signs reported in clinical testing.
• Progressive benefits with continued use—best results seen with routine application.
• Pair with sunscreen and a full skincare regimen for maintenance and protection.

Who is this for: Obagi NU-GEN NAD+ Cellular Renewal Face Serum is intended for anyone seeking a physician-endorsed, cellular-focused anti-aging product—people wanting to address uneven tone, fine lines, dullness, or early loss of firmness. It’s well-suited for individuals comfortable adding an active serum into morning and evening routines and for those who prefer clinically developed, medical-grade skincare backed by a long professional heritage.